Marxist persepective Flashcards
1
Q
CORNFORD AND ROBINS (1999) - The continuation of power being concentration in the hands of a few
A
- People that own and control digital media are capitalists who do not only want to make profit but also to ideologically control the masses
- Media includes news and entertainment - powerful in shaping the ideas of the population
2
Q
BAGDIKIAN (2014)
A
- Reflects changes seen in the non-digital media where the media is owned by smaller and smaller numbers of media moguls who influence content and organisation of their media with predominantly right-wing, conservative values
3
Q
GARSIDE (2014)
A
- Typical adult spends 8hrs 41 min each day communicating or consuming media, including books and newspapers and just 8hrs and 21 mins asleep
- Marxists suggest that the internet and digital media is a way of entertaining people - so prevents any threat to the capitalist society
4
Q
CORNFORD AND ROBINS
A
- Argue digital communication is a way of capitalism controlling people more subtly through their use of various social media under the guise of protecting people from extremism or criminal acts
- Represents a huge challenge to people’s privacy and has cause considerable controversy - forms of surveillance are little understood by the consumer
5
Q
PROBLEMS WITH MARXIST VIEWS
A
- Globalisation has resulted in class becoming just one part of identity - ethnicity is important
- Digital forms of communication allow people to challenge the ruling class through more interactive participation in public issues and news
- Have been examples where digital forms of communication led to social protest and challenged inequality
6
Q
KEY POINTS
A
- Globalisation results in the spread of western, capitalist ideas
- New forms of communication reflect the ideas of owners of the media companies who represent the ruling class
- Digital forms of communication encourage passive acceptance of capitalism
