Markets Terminologies Flashcards
Dynamic efficiency
Re-investment of Super Normal Profit into R&D innovation
e.g. technology advancements
Supernormal profit in SR
Lead to a shift in LRAS
X-efficiency
-Firms producing at any point on the AC Curve
-Production with no waste
Productive efficiency
the ability of a firm to produce goods or services at the lowest possible cost, given the level of output and the available technology
-lowest point of AC
-Any point on the PPF curve
-MC=AC
Allocative efficiency
Allocational or allocative efficiency is an efficient market whereby all goods and services meet the needs and wants of society
-P=MC
-where Demand = Supply maximising consumer surplus
Sales Maximisation
AR=AC
Revenue Maximisation
MR=0
Profit Maximisation
MR=MC
Profit Satisficing
Refers to when a business makes enough profit to satisfy its needs
-e.g. enough profit to pay shareholders dividends, enough profit to pay workers a good wage
-Due to the pandemic many businesses have changed their objectives to survival- i.e. surviving is fast-changing and challenging condition