Markets structures Flashcards
why is MC=MR the pmax
As long as the revenue of producing another unit of output (MR) is greater than the cost of producing that unit of output (MC), the firm will increase its profit by using more variable input to produce more output.
What are the assumptions in a monopoly
- high barriers to entry
- firms have imperfect knowledge -> gives the monopoly a USP as they can’t replicate goods
- profit maximiser
- goods are differentiated
where is the productively efficient point
where AC is at its lowest point
MC=AC
where is the allocative efficient point
where MC=AR
What conditions are necessary for price discrimination
- monopoly power
- two different markets with differing elasticities
- the ability to keep markets separate and prevent seepage
what is seepage
Means that a consumer cannot purchase at the low price in the elastic market, and then re-sell to other consumers in the inelastic market, at a higher price.
Meaning the firm will not benefit from increased revenue
Why can seepage occur
- Consumer have imperfect knowledge and a monopoly can sell to consumers at different prices
2 Advantages of price discrimination
- increased revenue can result in dynamic efficiencies
2. beneficial to lower income society
3 Disadvantages of price discrimination
- decline in consumer surplus
- administration costs
- those who pay the higher prices may not be the richest consumers.
3 benefits of a monopoly
why shouldn’t competition policy be implemented
- Dynamic efficiencies
- economies of scale (Eg natural monopolies) and this may translate into lower prices
- large tax revenues
3 negatives of a monopoly
- X inefficiency. no incentive to cut costs and innovate. -> less consumer surplus
- higher prices
- not allocatively efficient
how can monopolies improve allocative efficiencies in the long term
If productive efficiency increases this means costs will be kept down, and if these cost savings are passed onto consumer then allocative efficiency can be increased.
Productive efficiency may improve if investment in technology for the production line increases
Why may monopolies not profit maximise
- instead prioritise gaining market share,
- be socially responsible
- not for profit (student union)
What is the principal agent problem
The principal-agent problem is a conflict in priorities between a person or group and the representative authorized to act on their behalf.
Example of principal agent problem
As shareholders have no control over the business and managers can act in a different manner to achieve their personal goals.
Monopolistic competition
Here there are a large number of firms in the market selling differentiated products.
This leads to a small degree of market power as each firm offers something different to the others
Why can firms in monopolistic competition make SNP in the short run
as product or branding can be differentiated
Why can’t firms in monopolistic competition make SNP in the long run
As new firms can enter the market as there are low barriers to entry as demand is shared between more firms in the market.
The firm may be less able to benefit from economies of scale as a result therefore increasing costs
why can monopolies make SNP in the long term
They can differentiate their product and as there is imperfect knowledge of production and high barriers to entry other firms are unable to replicate what the monopoly has and erode the monopolies SNP