Markets/Price determination Flashcards
demand
The desire and willingness to purchase a product at a given price
effective demand
willingness and ability to purchase a product at a given price
law of diminishing marginal utility
the utility gained from extra units of good is lower when you have many units already
law of demand
inverse relationship with quantity demanded and price
what are exceptions to the law of demand
when price increases demand increases
veblen goods
consumers may view higher prices as a sign of better product quality, this is usually seen in luxury goods
- high end watches and cars, gives them a feel of wealth
Speculative goods
when the price of a good increases, investors may believe that the price will continue to increase and so they invest in it.
what factors cause a demand to shift
- changes in the price of a substitute
- changes in the price of a complementary good
- changes in real income
- change in fashion - taste and preferences
- marketing
Substitute good
if the price of good X increases the demand for good Y will increase
complementary good
if the price of good X increases the demand for good Y decreases
real income
The value of incomes received after allowing for inflation.
-the moneys purchasing power
changes in real income - normal good
demand for normal goods increases when income increases. most goods are normal goods
changes in real income - inferior good
demand for inferior goods decreases when real incomes increase
inferior goods are sub standard goods
Example of an inferior good
groceries
changes in fashion and marketing
inward shift (left) is caused by something going out of fashion or receiving less marketing
An elasticity measures…
How much a variable changes when another variable changes
Price elasticity of demand measures… (PED)
The responsiveness of quantity demand to changes in price
PED formula
% change in price