Markets - Barriers to entry Flashcards
What are some barriers to entry
Brand loyalty
Controlling resources/tech
Sunk costs
Capital requirements (i.e up-front investment)
Legal (patented stuff)
What are the characteristics of competitive markets like monopolistic(5)
small buyers and sellers
low barriers to entry
same goods
perfect information
lower profits
What are the characteristics of oligopolies (non-competitive) (6)
high barriers to entry
high concentration ratio
interdependence of firms - firms will follow each other
product differentiation and non price competition
firm collusion
imperfect info
What are the characteristic of a monopoly (non-competitive)
profit maximise
product differentiation high
sole seller
Price setting power
Why are competitive markets good for consumers
more choice and lower prices