Markets and competition Flashcards
what is a market
A link between seller and buyer
Market share
Is the percentage of total sales in a industry generated by a particular company
what’s competition
A rivalry amongst sellers to gain more
market price
price range that consumers are prepared to buy with
monopoly
A market dominated by one seller A firm with 25% of the industry’s sales
A dominant monopoly is
40%
Economies of sale
the cost per unit of production decreases as volume of product increases
Collusion
Where 2 rival companies co-operate for their mutual benefit this prevents competition this in common in oligopoly’s
Market size
is expressed as the collective value of the goods/services that buyers purchase
market growth
is the percentage change in the size of the market, measured over a specific period
oligopoly
as few firms in a dominant market
has some firms ability to control price
has many barriers to entry
some differences in product differentiation
examples mobile phone networks company’s
Monopoly (pure)
there’s 1 firm in the market
there’s limited ability to control price
subject to government regulation to barriers to entry
there’s no products that compete directly
examples are utilities such as gas
competitive market
large number of firms
no ability to control as they complete on price
none to minimal barriers to entry
very little product differentiation
examples are farms and dairy
monopolistic competition
many sellers
limited ability to control price
few barriers to entry
emphasis in showing perceived differences in products
examples are retail, clothing and fast food
market power
the ability of a firm to influence or control the terms and conditions on which goods are brought are sold