markets Flashcards
- Monopolistic competition assumption
There are many small buyers and sellers
Low barriers to entry or exit
Differentiated goods
- Oligopoly assumptions
The market is dominated by a few large sellers
High barriers to entry/exit
Differentiated goods
Interdependence between firms
- Collusion
When two firms work together to limit competition (e.g. price-fixing).
- Overt collusion
When there’s a formal agreement between firms to limit competition .
- Tacit collusion
When there’s an unspoken agreement between firms to limit competition.
- Price wars
When firms undercut each other with lower prices to steal the other firms’ consumers.
- Predatory pricing
When a firm aggressively cuts its prices below AVC to force out competitors from the market.
Short-run: firm incurs a loss
Long run: firm forces out its competitors, so they can take over the market.
- Limit pricing
When an incumbent firm uses its economies of scale to set a price low enough to limit new firms from entering.
Small new firms, without economies of scale, won’t be able to compete so they’ll stay out of the market.
Limit pricing is a barrier to entry
- Non-price competition
When firms compete without changing price, e.g:
Advertising
Loyalty cards
Branding
Quality
- Contestable market
A market with low barriers to entry/exit.
- Contestability
How easy it is to enter a market.
- Hit & run competition
In contestable markets, if an incumbent firm is making supernormal profit in the short run, new firms will enter (or “hit”) industry.
They’ll undercut the incumbent firm to steal away its consumers and make supernormal profit.
To get rid of the new entrants, the incumbent firm has to set price = AC so only normal profit can be made. New firm will then leave the market (“run”) because supernormal profit is gone.
- Monopsony
A monopsony is when there’s only one dominant buyer in the market
E.g. the NHS is the only dominant buyer of doctors in the UK
- Minimum wage
A minimum wage is the lowest wage a firm can legally employ a worker for.
E.g. for over-25s in the UK, the national minimum wage is £7.50
- Trade union
A trade union is a group of workers who collectively bargain to improve employee welfare.
E.g. the NUT, the National Union of Teachers, who have previously gone on strikes to bargain for higher pay from the government