Marketing Unit #3 Test Flashcards
5 positive things AI will do for jobs
Increased Efficiency: AI can automate repetitive tasks, allowing workers to focus on more creative or complex aspects of their jobs.
New Job Creation: AI will create new industries and job opportunities in fields like AI development, data science, and robotics.
Improved Decision-Making: AI can analyze data faster and more accurately, helping businesses make better decisions.
Job Enhancement: AI can assist workers by providing tools that enhance their skills, making them more productive.
Remote Work Support: AI can help enable more flexible, remote work opportunities with tools for collaboration and productivity.
Five ways AI will negatively affect Jobs
Job Displacement: AI could replace certain jobs, especially in manufacturing, transportation, and customer service.
Skill Gaps: Workers may need to learn new skills to work with AI, creating challenges for those with outdated knowledge.
Wage Inequality: As AI takes over tasks, the demand for low-skill jobs may decrease, widening the wage gap.
Job Insecurity: The rapid advancement of AI may cause anxiety about future job loss and instability in various sectors.
Limited Human Interaction: AI could reduce face-to-face interaction in customer service roles, potentially impacting social dynamics at work.
What is messaging framework
Inform: Provide factual information about the product.
Influence: Shape consumer attitudes positively.
Motivate: Encourage action or purchase.
Marketing trends
Digital Transformation: Shift towards online platforms, data-driven marketing, and personalized customer experiences.
Sustainability: Increasing focus on eco-friendly products and green marketing.
Social Media Marketing
Purpose: Build brand presence, engage with customers, and run promotions.
Platforms: Facebook, Instagram, TikTok, etc.
The 4 P’s in the Internet Age
Product, Place, Promotion, Price
Social Media Four Ps meaning
Product- Safe cleaning
products
Promotion- This account has
340,000 followers
Place- Social Media – Order
online with code
Production- Website
technology
Data mining
Data Mining
Definition: Analyzing data to discover trends, patterns, and behaviors to inform marketing strategies.
environmental marketing strategies
Eco-Friendly Labels: Sustainable packaging and labeling to attract eco-conscious consumers.
Greenwashing: Misleading claims about environmental friendliness.
Ethical Marketing: Promoting ethical business practices
emerging markets
Emerging Markets: Countries with rapid economic growth (e.g., Brazil, India).
Examples of eco marketing
No more plastic grocery bags or straws
why do we eco friendly market
There is a growing concern for the environment and products adapted to provide the consumer with eco friendly products
What is corporate social responsibility
A buisness model where companies make an effor to operate in ways that enhance society and the environment
what do companys do for CSR
Reduce carbon footprint, eco friendly prodcuts, sustainable supply chain, and ethical labour practices.
what canadian organizations can canadians turn to for complaints
Canada advertising foundation for AD standards
Consumer Association of Canada to protect consumer rights
Canadian radio-television and telecommunications: regulates broadcasting.
