MARKETING - TIMED QUESTIONS ON MARKETING SO FAR Revision

Question 1

Outline 3 reasons why an organisation would target specific customers

Answer 1

1. Less time consuming to carry out market research
2. Product can be designed to meet specific needs of target market
3. Advertising and promotions can be designed for target market
4. Prices can be more accurately set to reflect the particular target
   5.Ensure a suitable place is chosen where target market will buy the product

Question 2

Define field research

Answer 2

This involves finding out information first hand (primary information) directly from the public/consumer

Question 3

Outline the advantages of field research

Answer 3

1. Information is gathered specific to your purpose
2. Information is up to date

Question 4

Outline the disadvantages of field research

Answer 4

1. It is more expensive to gather compared to desk research
2. It is more time consuming to gather compared to desk research

3.People may not always give truthful answers in response to questions

Question 5

Define desk research

Answer 5

This uses secondary information which has already been gathered for another purpose, either from inside or outside the business

Question 6

Outline the advantages of desk research

Answer 6

1. It is cheaper to access existing information rather than having to collect information from scratch
2. It is easier to obtain by looking in a newspaper or on a website as the research has already been carried out
3. Decisions can be made quickly as the information already exists

Question 7

Outline the disadvantages of desk research

Answer 7

1. Information may be out of date as it may have been collected a long time ago and so may not be relevant
2. Information is available to competitors making it harder to find a competitive edge
3. The information may not be as useful as the research has been carried out for a different purpose

Question 8

Describe a personal interview

Question 9

Describe a telephone survey

Question 10

Describe a postal survey

Question 11

Describe an online survey

Question 12

Describe a focus group

Question 13

Describe social networking sites

Question 14

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Question 15

Outline the first 3 stages of product development

Question 16

Outline the last 3 stages of product development

Question 17

Describe a brand

Question 18

Outline the advantages of branding

Question 19

Outline the disadvantages of branding

Question 20

Identify the 4 stages of the product life cycle

Question 21

Describe the introduction stage of the product life cycle

Question 22

Describe the growth stage of the product life cycle

Question 23

Describe the maturity stage of the product life cycle

Question 24

Describe the decline stage of the product life cycle