Marketing theory

Question 1

Hunt, S. (1983). General theories and the fundamental explananda of marketing

Question 2

Bagozzi, Richard P. “Marketing as Exchange.”

Question 3

Grönroos, C. (2006). Adopting a service logic for marketing.

Question 4

Teece, D. J. (2010). Business models, business strategy and innovation.

Question 5

Usunier & Lee (2013) Marketing across cultures chapter 2&3

Question 6

Van Raaij, F. (1997) Globalisation of marketing communication?

Question 7

Bettman, J. R., Luce, M.F. & Payne, J.W. (1998). Constructive consumer choice processes.

Question 8

Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun.

Question 9

Grewal, R., Lilien, G.L., Bharadwaj, S. et al. Cust. Need. and Solut.

Question 10

Commuri, S. a. J. W. G. (2000). Opportunities for family research in marketing.

Question 11

Schnettler, B., Miranda-Zapata, E., Orellana, L., Bech-Larsen, T., & Grunert, K. G. (2020). The effects of actor-partner’s meal production focus on satisfaction with food related life in cohabiting couples.

Question 12

Kohli, A.K. & Jaworski, B.J. (1990). Market Orientation: The Construct, Research Propositions, and Managerial Implications.

Question 13

A.I.A Costa, M Dekker, W.M.F Jongen (2000), Quality function deployment in the food industry: a review

Question 14

Peters K. m.fl. (2013) A Framework and guidelines for managing social media

Question 15

Hunt, S. D. (2013). The inductive realist model of theory generation: explaining the development of a theory of marketing ethics.

Question 16

Garriga, E., & Melé, D. 2004. Corporate social responsibility theories: Mapping the territory.

Question 17

Zeithaml, V. A., Jaworski, B. J., Kohli, A. K., Tuli, K. R., Ulaga, W., & Zaltman, G. (2020). A theories-in-use approach to building marketing theory.

Question 18

Humphreys, A. (2010). “Megamarketing: The Creation of Markets as a Social Process.”

Question 19

Dolbec, P.-Y. and E. Fischer (2015). “Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets.”

Question 20

Kjellberg, H. and C.-F. Helgesson (2007). “On the nature of markets and their practices.”

Question 21

Esbjerg, Lars. 2020. “To the market and back? A study of the interplay between public policy and market-driven initiatives to improve farm animal welfare in the Danish pork sector.”

Question 22

Hastings G., Saren M. The critical contribution of social marketing: theory and application

Question 23

Hoek, J. and Jones, S. (2011), “Regulation, public health and social marketing: a behaviour change trinity”

Question 24

Mittelstaedt, John D., William E. Kilbourne, and Robert A. Mittelstaedt (2006), “Macromarketing as Agorology: Macromarketing Theory and the Study of the Agora,”

Question 25

Bech-Larsen T, Aschemann-Witzel J. A macromarketing perspective on food safety regulation the Danish ban on trans-fatty acids