Marketing theory Flashcards
Hunt, S. (1983). General theories and the fundamental explananda of marketing
Bagozzi, Richard P. “Marketing as Exchange.”
Grönroos, C. (2006). Adopting a service logic for marketing.
Teece, D. J. (2010). Business models, business strategy and innovation.
Usunier & Lee (2013) Marketing across cultures chapter 2&3
Van Raaij, F. (1997) Globalisation of marketing communication?
Bettman, J. R., Luce, M.F. & Payne, J.W. (1998). Constructive consumer choice processes.
Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun.
Grewal, R., Lilien, G.L., Bharadwaj, S. et al. Cust. Need. and Solut.
Commuri, S. a. J. W. G. (2000). Opportunities for family research in marketing.
Schnettler, B., Miranda-Zapata, E., Orellana, L., Bech-Larsen, T., & Grunert, K. G. (2020). The effects of actor-partner’s meal production focus on satisfaction with food related life in cohabiting couples.
Kohli, A.K. & Jaworski, B.J. (1990). Market Orientation: The Construct, Research Propositions, and Managerial Implications.
A.I.A Costa, M Dekker, W.M.F Jongen (2000), Quality function deployment in the food industry: a review
Peters K. m.fl. (2013) A Framework and guidelines for managing social media
Hunt, S. D. (2013). The inductive realist model of theory generation: explaining the development of a theory of marketing ethics.
Garriga, E., & Melé, D. 2004. Corporate social responsibility theories: Mapping the territory.
Zeithaml, V. A., Jaworski, B. J., Kohli, A. K., Tuli, K. R., Ulaga, W., & Zaltman, G. (2020). A theories-in-use approach to building marketing theory.
Humphreys, A. (2010). “Megamarketing: The Creation of Markets as a Social Process.”
Dolbec, P.-Y. and E. Fischer (2015). “Refashioning a Field? Connected Consumers and Institutional Dynamics in Markets.”
Kjellberg, H. and C.-F. Helgesson (2007). “On the nature of markets and their practices.”
Esbjerg, Lars. 2020. “To the market and back? A study of the interplay between public policy and market-driven initiatives to improve farm animal welfare in the Danish pork sector.”
Hastings G., Saren M. The critical contribution of social marketing: theory and application
Hoek, J. and Jones, S. (2011), “Regulation, public health and social marketing: a behaviour change trinity”
Mittelstaedt, John D., William E. Kilbourne, and Robert A. Mittelstaedt (2006), “Macromarketing as Agorology: Macromarketing Theory and the Study of the Agora,”
