Marketing Terms Unit 2

Question 1

A unique name, design, symbol, or any other feature that identifies a seller’s product or service and differentiates it from competitors

Answer 1

Brand

Question 2

The visual and sensory elements that represent a brand, including logos, colors, typography, and other design elements.

Answer 2

Brand Identity

Question 3

The value and strength of a brand in the marketplace, often measured by consumer perceptions, loyalty, and overall brand recognition

Answer 3

Brand Equity

Question 3

The perception that consumers have about a brand, which may be shaped by advertising, word of mouth, and overall brand experience

Answer 3

Brand Image

Question 4

The use of an exciting brand name for a new product or service, usually in a Different category leveraging the existing brand’s recognition

Answer 4

Brand Extension

Question 5

an individual, often a celebrity influential figure, who promotes and understands a brand to build awareness and credibility

Answer 5

Brand Ambassadors

Question 6

The degree to which a customer consistently chooses a particular brand over others, often due to previous experiences and satisfactions

Answer 6

Brand Loyalty

Question 7

The ability of consumers to remember and recognize a brand among competing brands, often measured through brand awareness and surveys

Answer 7

Brand Recall

Question 8

The consistent communication of a brand’s values, benefits and personality through various marketing channels

Answer 8

Brand Messaging

Question 9

A set of rules and standard that define how a brand should be represented visually and verbally across different platforms and materials

Answer 9

Brand Guidelines

Question 10

A strategy where two or more brands collaborate on a product or service, leveraging each other’s strengths and audiences

Answer 10

Co-Branding

Question 11

The overall interaction and perception customers have with a brand throughout their entire journey, from initial awareness to post-purchase

Answer 11

Brand Experience

Question 12

The progress of changing a brand’s identity, may include its name, logo, design elements, and overall brand strategy

Answer 12

Re-Branding

Question 13

a long term plan that helps their business establish and differentiate itself in the market

Answer 13

Brand Strategy

Question 14

A short and memorable phrase that encapsulates the essence of a brand and is often used in advertising

Answer 14

Tagline