Marketing techniques Flashcards
What is a 360 degree marketing campaign?
no matter what direction you turn, you will see pictures of BP
what marketing techniques did Disney use?
Poster, trailers, social media pages, merchandise, actors on chat shows, in magazines, synergetic products relating to the film
What where the benefits of all the marketing techniques Disney used, and what does it result in?
created global awareness of the film, resulting in increased profit
Who did Disney work with to create synergetic products?
Hasbro
What does Hasbro’s company produce?
toys
What did Hasbro and Disney release as merchandise?
action figures and other toys tied to the film
How can making toys related to the film benefit Disney?
- engages a number of audiences like children and families
- appeals to super fans of the franchise, interested in collectable items
What company is Lexus?
car manufacturer
What marketing did Lexus do to help Disney?
released two limited edition BP themed cars, tied to the BP campaign
what happened every time the cars would get marketed?
The film would get marketed as well
What demographic did Lexus target?
Male, old audiences, interested in technology
Who was asked to release a soundtrack for the film?
Kendrick Lamar
What audience demographic does Kendrick Lamar target?
Young black urban male audience
what does bringing in a popular well known artist do for Disney and Marvels?
attracts pre-sold fan base and brings them aboard to the film
How many trailers did Disney produce for the film?
Several
Why did the trailers for BP show the best parts of the film?
to show off the actors and the special effects
What thing was clever in the way that Disney distributed the trailer?
They used YouTube, a free site to upload the trailer increasing their income and viewing
how many views did BP get in the first 24hours on YouTube?
around 90million
What is the SuperBowl in America?
it is one of the biggest sporting events in the entire world
When was the trailer broadcasted at the SuperBowl?
In an ad break
What are the three benefits of broadcasting the trailer at the SuperBowl?
- It has millions of viewers world wide (Global audience)
- shows the high cost and quality of the film
- gains immense amount of publicity
What audience does BP target at the SuperBowl?
Massive mainstream male audience
what was the significance of when it was released?
Black history month
What does releasing BP in Black history month imply?
The release was marketed as a cultural event to celebrate black culture
What did some organisations do to support black history?
mentioned Black Panther
Why where ordinary people crowd funding (GoFundMe) in relation to BP?
So that primarily of colour children were able to see BP as the film included cultural appreciation
Who created most of the unofficial marketing?
The members of the public, by using social media or it being included in newspapers
How else did Disney create synergetic marketing (not including toys, Hasbro)?
Fashion show, showing Wakanda clothes
What was the NY fashion show called?
Welcome to Wakanda
Who did the NY fashion show target for BP?
Female audience
Why did Disney create a Twitter account?
to market the film using hashtags, posts, teasers
What year did BP become the most tweeted about film ever and how many tweets?
2018, over 35million times
Why did BP do livestreams on Twitter with the cast and crew?
to create anticipation for the film worldwide, encouraging fans to get involved
What was the aim in doing chat shows with the actors?
marketing to older audience
Who are chat shows usually watched by, especially breakfast shows in the morning?
Older audience
What popular morning chat show did the cast go on to promote BP?
Jimmy Kimmel
What is ComicCon?
globally recognised event for fans of big franchises in films, gaming or tv
What is the benefit of the actors going to ComicCon?
great way of targeting super fans
Who are Disney relying on to bring unofficial marketting at ComicCon?
Ultra-fans will spread on the media about BP
Whats one way they targeted the younger audience?
They created a snapchat filter in relation to BP
