Marketing techniques

Question 1

What is a 360 degree marketing campaign?

Answer 1

no matter what direction you turn, you will see pictures of BP

Question 2

what marketing techniques did Disney use?

Answer 2

Poster, trailers, social media pages, merchandise, actors on chat shows, in magazines, synergetic products relating to the film

Question 3

What where the benefits of all the marketing techniques Disney used, and what does it result in?

Answer 3

created global awareness of the film, resulting in increased profit

Question 4

Who did Disney work with to create synergetic products?

Answer 4

Hasbro

Question 5

What does Hasbro’s company produce?

Answer 5

toys

Question 6

What did Hasbro and Disney release as merchandise?

Answer 6

action figures and other toys tied to the film

Question 7

How can making toys related to the film benefit Disney?

Answer 7

• engages a number of audiences like children and families

- appeals to super fans of the franchise, interested in collectable items

Question 8

What company is Lexus?

Answer 8

car manufacturer

Question 9

What marketing did Lexus do to help Disney?

Answer 9

released two limited edition BP themed cars, tied to the BP campaign

Question 10

what happened every time the cars would get marketed?

Answer 10

The film would get marketed as well

Question 11

What demographic did Lexus target?

Answer 11

Male, old audiences, interested in technology

Question 12

Who was asked to release a soundtrack for the film?

Answer 12

Kendrick Lamar

Question 13

What audience demographic does Kendrick Lamar target?

Answer 13

Young black urban male audience

Question 14

what does bringing in a popular well known artist do for Disney and Marvels?

Answer 14

attracts pre-sold fan base and brings them aboard to the film

Question 15

How many trailers did Disney produce for the film?

Answer 15

Several

Question 16

Why did the trailers for BP show the best parts of the film?

Answer 16

to show off the actors and the special effects

Question 17

What thing was clever in the way that Disney distributed the trailer?

Answer 17

They used YouTube, a free site to upload the trailer increasing their income and viewing

Question 18

how many views did BP get in the first 24hours on YouTube?

Answer 18

around 90million

Question 19

What is the SuperBowl in America?

Answer 19

it is one of the biggest sporting events in the entire world

Question 20

When was the trailer broadcasted at the SuperBowl?

Answer 20

In an ad break

Question 21

What are the three benefits of broadcasting the trailer at the SuperBowl?

Answer 21

1. It has millions of viewers world wide (Global audience)
2. shows the high cost and quality of the film
3. gains immense amount of publicity

Question 22

What audience does BP target at the SuperBowl?

Answer 22

Massive mainstream male audience

Question 23

what was the significance of when it was released?

Answer 23

Black history month

Question 24

What does releasing BP in Black history month imply?

Answer 24

The release was marketed as a cultural event to celebrate black culture

Question 25

What did some organisations do to support black history?

Answer 25

mentioned Black Panther

Question 26

Why where ordinary people crowd funding (GoFundMe) in relation to BP?

Answer 26

So that primarily of colour children were able to see BP as the film included cultural appreciation

Question 27

Who created most of the unofficial marketing?

Answer 27

The members of the public, by using social media or it being included in newspapers

Question 28

How else did Disney create synergetic marketing (not including toys, Hasbro)?

Answer 28

Fashion show, showing Wakanda clothes

Question 29

What was the NY fashion show called?

Answer 29

Welcome to Wakanda

Question 30

Who did the NY fashion show target for BP?

Answer 30

Female audience

Question 31

Why did Disney create a Twitter account?

Answer 31

to market the film using hashtags, posts, teasers

Question 32

What year did BP become the most tweeted about film ever and how many tweets?

Answer 32

2018, over 35million times

Question 33

Why did BP do livestreams on Twitter with the cast and crew?

Answer 33

to create anticipation for the film worldwide, encouraging fans to get involved

Question 34

What was the aim in doing chat shows with the actors?

Answer 34

marketing to older audience

Question 35

Who are chat shows usually watched by, especially breakfast shows in the morning?

Answer 35

Older audience

Question 36

What popular morning chat show did the cast go on to promote BP?

Answer 36

Jimmy Kimmel

Question 37

What is ComicCon?

Answer 37

globally recognised event for fans of big franchises in films, gaming or tv

Question 38

What is the benefit of the actors going to ComicCon?

Answer 38

great way of targeting super fans

Question 39

Who are Disney relying on to bring unofficial marketting at ComicCon?

Answer 39

Ultra-fans will spread on the media about BP

Question 40

Whats one way they targeted the younger audience?

Answer 40

They created a snapchat filter in relation to BP