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Black Panther, Industries > Marketing techniques > Flashcards

Marketing techniques Flashcards

1
Q

What is a 360 degree marketing campaign?

A

no matter what direction you turn, you will see pictures of BP

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2
Q

what marketing techniques did Disney use?

A

Poster, trailers, social media pages, merchandise, actors on chat shows, in magazines, synergetic products relating to the film

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3
Q

What where the benefits of all the marketing techniques Disney used, and what does it result in?

A

created global awareness of the film, resulting in increased profit

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4
Q

Who did Disney work with to create synergetic products?

A

Hasbro

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5
Q

What does Hasbro’s company produce?

A

toys

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6
Q

What did Hasbro and Disney release as merchandise?

A

action figures and other toys tied to the film

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7
Q

How can making toys related to the film benefit Disney?

A
  • engages a number of audiences like children and families

- appeals to super fans of the franchise, interested in collectable items

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8
Q

What company is Lexus?

A

car manufacturer

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9
Q

What marketing did Lexus do to help Disney?

A

released two limited edition BP themed cars, tied to the BP campaign

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10
Q

what happened every time the cars would get marketed?

A

The film would get marketed as well

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11
Q

What demographic did Lexus target?

A

Male, old audiences, interested in technology

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12
Q

Who was asked to release a soundtrack for the film?

A

Kendrick Lamar

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13
Q

What audience demographic does Kendrick Lamar target?

A

Young black urban male audience

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14
Q

what does bringing in a popular well known artist do for Disney and Marvels?

A

attracts pre-sold fan base and brings them aboard to the film

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15
Q

How many trailers did Disney produce for the film?

A

Several

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16
Q

Why did the trailers for BP show the best parts of the film?

A

to show off the actors and the special effects

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17
Q

What thing was clever in the way that Disney distributed the trailer?

A

They used YouTube, a free site to upload the trailer increasing their income and viewing

18
Q

how many views did BP get in the first 24hours on YouTube?

A

around 90million

19
Q

What is the SuperBowl in America?

A

it is one of the biggest sporting events in the entire world

20
Q

When was the trailer broadcasted at the SuperBowl?

A

In an ad break

21
Q

What are the three benefits of broadcasting the trailer at the SuperBowl?

A
  1. It has millions of viewers world wide (Global audience)
  2. shows the high cost and quality of the film
  3. gains immense amount of publicity
22
Q

What audience does BP target at the SuperBowl?

A

Massive mainstream male audience

23
Q

what was the significance of when it was released?

A

Black history month

24
Q

What does releasing BP in Black history month imply?

A

The release was marketed as a cultural event to celebrate black culture

25
Q

What did some organisations do to support black history?

A

mentioned Black Panther

26
Q

Why where ordinary people crowd funding (GoFundMe) in relation to BP?

A

So that primarily of colour children were able to see BP as the film included cultural appreciation

27
Q

Who created most of the unofficial marketing?

A

The members of the public, by using social media or it being included in newspapers

28
Q

How else did Disney create synergetic marketing (not including toys, Hasbro)?

A

Fashion show, showing Wakanda clothes

29
Q

What was the NY fashion show called?

A

Welcome to Wakanda

30
Q

Who did the NY fashion show target for BP?

A

Female audience

31
Q

Why did Disney create a Twitter account?

A

to market the film using hashtags, posts, teasers

32
Q

What year did BP become the most tweeted about film ever and how many tweets?

A

2018, over 35million times

33
Q

Why did BP do livestreams on Twitter with the cast and crew?

A

to create anticipation for the film worldwide, encouraging fans to get involved

34
Q

What was the aim in doing chat shows with the actors?

A

marketing to older audience

35
Q

Who are chat shows usually watched by, especially breakfast shows in the morning?

A

Older audience

36
Q

What popular morning chat show did the cast go on to promote BP?

A

Jimmy Kimmel

37
Q

What is ComicCon?

A

globally recognised event for fans of big franchises in films, gaming or tv

38
Q

What is the benefit of the actors going to ComicCon?

A

great way of targeting super fans

39
Q

Who are Disney relying on to bring unofficial marketting at ComicCon?

A

Ultra-fans will spread on the media about BP

40
Q

Whats one way they targeted the younger audience?

A

They created a snapchat filter in relation to BP

Black Panther, Industries (3 decks)

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