Marketing techniques

Question 1

who directed IDB

Answer 1

Ken Loach

Question 2

how many films did Ken Loach produce

Answer 2

16

Question 3

who agreed to partner up with Ken Loach to produce the film

Answer 3

Why not Productions

Question 4

why couldn’t ‘Why Not Productions’ distribute the film?

Answer 4

are not vertically integrated only production not distribution

Question 5

who distributed and marketed IDB

Answer 5

eOne Productions

Question 6

Who did they get help from to help with funding?

Answer 6

BBC Films and BFI

Question 7

What obligations did IDB have to follow to be funded by BBC Films and BFI

Answer 7

• Innately British
• Niche/ alternative
• Culturally significant
• educational
• show British culture

Question 8

what had a lot of impact on IDB?

Answer 8

BBC Films and BFI as the obligations cover a lot of what was involved in the movie

Question 9

what is the BBC?

Answer 9

public broadcaster

Question 10

what did regulation did the BBFC award IDB

Answer 10

15 certificate at the cinema and DVD

Question 11

why was IDB rated a 15?

Answer 11

it was too emotional and disturbing, younger audiences wouldn’t understand the narrative and won’t be able to appreciate the more tragic parts of the storyline

Question 12

what does Ken Loach focus on with his movies?

Answer 12

social realism ad a genre which is a niche genre

Question 13

What does Ken Loach support?

Answer 13

Labour, very left wing and anti-conservative

Question 14

what did a low budget mean for the movie?

Answer 14

• no famous actors

- or large extravagant sets

Question 15

what is Guerrilla marketing?

Answer 15

advertisement strategy, little budget to spend, involves high energy and focusing on grasping attention of public in more personal and memorable level

Question 16

What marketing technique did eOne productions do that was cheap and a big statement?

Answer 16

projected quotes on the side of the house of parliament’s , caught lots of attention

Question 17

social media had a big part to play in the marketing why?

Answer 17

people shared it on social media, went viral, pictures in newspaper aswell the next day, free marketing

Question 18

how was the political message of the film shown?

Answer 18

Quotes projected onto the house of parliament

Question 19

why are regional British films considered niche?

Answer 19

they are hard to sell to a global audience as audiences are usually only aware of places like London or Britain not Newcastle

Question 20

Is IDB above the line marketing or below? and why

Answer 20

above the line however can also be below as there is only a niche audience it was directed at

above- used a form of mass media that targets audiences through use of technology

Question 21

what media hashtag trend started for IDB?

Answer 21

hashtagweareallDanielBlake

Question 22

what was the target audience for IDB?

Answer 22

45 and above

Question 23

what happened up north with labour supporters at the cinema

Answer 23

they protested to get the political message across

Question 24

traditional marketing was used, give some examples

Answer 24

newspapers, magazines, trailers, posters

Question 25

What did the daily mirror do for IDB

Answer 25

they put 7 articles inside the Daily Mirror as if it was actually him writing

Question 26

Ken Loaches name was used a lot in the marketing of the film, why

Answer 26

way of engaging the target audience, well known producer star power involved

Question 27

what theorist can you apply here for IDB

Answer 27

Curran and Seaton, independent ownership of IDB resulted in more creative, less mainstream product

Question 28

if the film isnt about profit and power what is it about

Answer 28

entertainment

Question 29

they offered free screenings why

Answer 29

had a political and educational purpose

Question 30

where did the premier take place

Answer 30

Newcastle,target northern audience, reflect the films alternative nature

Question 31

who did they invite to the premier

Answer 31

Jeremy Corbyn, gains publicity because of his status

-he also later tweeted and wrote an article in the daily mirror about the film

Question 32

old technology used in the movie why

Answer 32

to fit with the genre of the film and low budget