Marketing techniques Flashcards
who directed IDB
Ken Loach
how many films did Ken Loach produce
16
who agreed to partner up with Ken Loach to produce the film
Why not Productions
why couldn’t ‘Why Not Productions’ distribute the film?
are not vertically integrated only production not distribution
who distributed and marketed IDB
eOne Productions
Who did they get help from to help with funding?
BBC Films and BFI
What obligations did IDB have to follow to be funded by BBC Films and BFI
- Innately British
- Niche/ alternative
- Culturally significant
- educational
- show British culture
what had a lot of impact on IDB?
BBC Films and BFI as the obligations cover a lot of what was involved in the movie
what is the BBC?
public broadcaster
what did regulation did the BBFC award IDB
15 certificate at the cinema and DVD
why was IDB rated a 15?
it was too emotional and disturbing, younger audiences wouldn’t understand the narrative and won’t be able to appreciate the more tragic parts of the storyline
what does Ken Loach focus on with his movies?
social realism ad a genre which is a niche genre
What does Ken Loach support?
Labour, very left wing and anti-conservative
what did a low budget mean for the movie?
- no famous actors
- or large extravagant sets
what is Guerrilla marketing?
advertisement strategy, little budget to spend, involves high energy and focusing on grasping attention of public in more personal and memorable level
What marketing technique did eOne productions do that was cheap and a big statement?
projected quotes on the side of the house of parliament’s , caught lots of attention
social media had a big part to play in the marketing why?
people shared it on social media, went viral, pictures in newspaper aswell the next day, free marketing
how was the political message of the film shown?
Quotes projected onto the house of parliament
why are regional British films considered niche?
they are hard to sell to a global audience as audiences are usually only aware of places like London or Britain not Newcastle
Is IDB above the line marketing or below? and why
above the line however can also be below as there is only a niche audience it was directed at
above- used a form of mass media that targets audiences through use of technology
what media hashtag trend started for IDB?
hashtagweareallDanielBlake
what was the target audience for IDB?
45 and above
what happened up north with labour supporters at the cinema
they protested to get the political message across
traditional marketing was used, give some examples
newspapers, magazines, trailers, posters
What did the daily mirror do for IDB
they put 7 articles inside the Daily Mirror as if it was actually him writing
Ken Loaches name was used a lot in the marketing of the film, why
way of engaging the target audience, well known producer star power involved
what theorist can you apply here for IDB
Curran and Seaton, independent ownership of IDB resulted in more creative, less mainstream product
if the film isnt about profit and power what is it about
entertainment
they offered free screenings why
had a political and educational purpose
where did the premier take place
Newcastle,target northern audience, reflect the films alternative nature
who did they invite to the premier
Jeremy Corbyn, gains publicity because of his status
-he also later tweeted and wrote an article in the daily mirror about the film
old technology used in the movie why
to fit with the genre of the film and low budget
