Marketing Strategies Flashcards
1
Q
An organisation attempts to expand into new markets e.g geographical) with its existing products/services
A
Market Development
2
Q
An organisation creates new products/services targeted at existing markets
A
Product Development
3
Q
An organisation takes possession of an asset by purchase (eg buying a startup company) in order to increase their market share
A
Acquisition
4
Q
An organisation sells an asset (eg subsidiary company or division) for either financial, social or political gain
A
Divestment
5
Q
An organisation expands its range of products or creates new products to expand into brand new markets
A
Diversification
