MARKETING- STRANGER THINGS Flashcards
1
Q
How did Netflix leverage its social media platforms to market the show?
A
- Instagram, Facebook, Twitter (5.3m)
- To share teasers, exclusive content, updates thus building anticipation.
2
Q
How did Netflix successfully position Stranger Things as a cultural event?
A
- Social media marketing
- Word-of-mouth marketing
- Hashtag Campaigns
- Synergetic partnerships
- Trailer and teaser marketing
- User-generated content
Extra- Guerilla marketing, outbound marketing (superbowl) , nostalgia marketing
3
Q
How did Netflix use word-of-mouth marketing to market the show?
A
- Celebrity endorsements- (Stephen King)
- Cast and Crew- Took part in major chat shows around the world, promoting the show (Jimmy Fallon) (older audiences)
- Twitch streamers- Visited the set, live streamed for a game marathon with some of the cast. (male, gamer audience)
- Events at Comic Con- Helps attract those who specialised in Geek culture, and opinion leaders (who will spead word of mouth)
4
Q
How did Netflix use hastag campaigns to promote the show?
A
- Hashtags like #JusticeForBarb #WorldUpsideDown.
- Helps series trend across platforms, encourages user-generated content (visibility)
5
Q
How did the show use synergetic partnerships to promote the show?
A
- Stranger Things themed Lego sets, Skins on Fortnight, Coca-Cola cans.
- Burger King ‘Upside Down Whoppers’
- SP with HASBRO helped create a ST version of the D&D game .
Appeals to a young male gamer audience/ Other niche communties.
6
Q
How did the show use Tailer and Teaser marketing?
A
- Netflix shared the first 8 minutes of Episode 1 on various platforms a month earliler.
==Creates enigma. drive up susbscriptions,
7
Q
How did Netflix use usergenerated content to promote the show?
A
- They fostered and encoruaged fans to share their love for the show through memes, fan theories, reactions.
- Fan-centric communities helped foster a sense of community. (r/Stranger Things 2.3 mil)
