Marketing & Sales

Question 1

Differnatation

Answer 1

Innovative features that set one company ‘s offer apart from that of Competitors

Question 2

6 Publics

Answer 2

Customers, Competitors, Stakeholders, Government Financials (Banks,) Suppliers, Media

Question 3

PR vs. Publicity

Answer 3

PR- Creating a positive image through 3rd Party endorsement

Publicity- securing editorial and news space in print or in broadcasted media to promote a product

Question 4

5 steps in PR

Answer 4

Research, Establishing the Marketing Objective, Defining the Target Audience, Choosing the PR Message, Vehicles

Question 5

Sales Promotion Objectives

Answer 5

Short Term Sales increase Long Term Sales. Getting customers to try a new product. luring customers away from competitors. creating loyal customers

Question 6

Intergrated Direct Marketing

Answer 6

Direct Marketing campaigns that use many vehicles and mulitple stages to improve response rates and profits.

Question 7

Publicity vs Advertising

Answer 7

Publicity- Securing editorial and news space, as opposed to paid space in print and media to promote product and service
Advertising- Any Paid form of non- personal presentation and promotion of ideas, goods and services by an identified sponsor

Question 8

Steps in Sales Promotion

Answer 8

Setting Sales Promotion Objectives,
Selecting Sales Promotion Tools,
Finding Creative Ideas,
Developing the Sales Promotion Program, 
Pretesting and Implementing the Plan,
Evaluating the Results,

Question 9

Advertising

Answer 9

Any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor

Question 10

Local Store Marketing

Answer 10

Low cost, hands on effort to take advantage of all opportunities within the immediate trading area to promote and market a business

Question 11

4 PR activities

Answer 11

Press Relations,
Product Publicity,
Corporate Communication,
Lobby Councelling

Question 12

5 Roles in Buyer Decision Process

Answer 12

Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, Post- Purchase Behavior

Question 13

Factors that influence Consumers

Answer 13

Behavior, Cultural, Social, Personal, Psychological

Question 14

Intermediaries

Answer 14

Firms that help the company promote, sell and distribute its goods to the final buyer

Question 15

Organizational Culture

Answer 15

The pattern of shared values and beliefs that gives members of the organization meaning and provides them with the rules for behavior in that organization

Question 16

Price Discrimintaion

Answer 16

Sale of identical goods or services are transacted at different prices from the same provider

Question 17

Carrying Capacity

Answer 17

The maximum amount of people an environment can substain indefinately

Question 18

4 Sales Strategies

Answer 18

Product, Price, Place, Promotion

Question 19

Benefits of Tourism

Answer 19

Economic Diversity, Cultural Preservation, Enhanced Travel, Modernization of Jobs

Question 20

Lobbying

Answer 20

Dealing with legislatiors and government officals to promote or defeat legislation and regulation

Question 21

Sustainable Tourism

Answer 21

Tourism attemping to make as little of an impact to the environment and local culture as possible