Marketing Research

Question 1

Include a lot of information that can aid organizations inmaking effective marketing decisions, rather, than resorting to unsupported “gutfeel” decisions

Answer 1

Marketing Research

Question 2

Whare the 9 Types of research?

Answer 2

1. External Research
2. Observation Research
3. Test Marketing
4. Target Market Studies
5. Concept, Product, Development, and Product Studies
6. Pricing Test
7. Locations Studies
8. Advertising pre and post testing
9. Usage, Attitude, and Image studies

Question 3

These research helps marketers identify macroenvironment shifts.

These are bases in pinpointing opportunities and anticipating threats.

Answer 3

External Research

Question 4

This is an individual aid in determining consumer behavior. It helps marketers identify the appropriate retail shelf placement strategy and assess the effectiveness of point-of-purchase collateral materials.

Answer 4

Observation Research

Question 5

With this, a company shall evaluate the acceptability of a proposed product or service. The company may recalibrate the marketing mix to assess its effects on consumer demand and overall satisfaction.

Answer 5

Test Marketing

Question 6

Using the result generated by concept, product development, and product studies, marketing organizations shall select the proposed/service concepts that have the highest level of market acceptance.

Answer 6

Concept, product development, and
product studies

Question 7

Can be utilized by marketers to calculate a product’s o
service’s optimal price, to determine price elasticity, or to determine how price adjustment can affect total demand for the product or service.

Answer 7

Pricing Test

Question 8

Determines ideal retail store locations and is valuable tool in site selection.

Answer 8

Location studies

Question 9

These can determine advertising copy effectiveness, advertising recall, sales promotion response rates, outdoor advertising traffic result, and the effectiveness of public relations media placement.

Answer 9

Advertising Pre and post-testing

Question 10

These studies can provide cost-effective ways on how to increase a product’s/services’ awareness level and brand retail. In addition, the result can reveal product usage and allow the company to develop strategies to increase usage frequency. The effectiveness of current distribution outlets can be ascertained. This can help in determining if distribution should be expanded or alternate distribution outlets should be developed. Finally, product/service purchase drivers can be quantified to calibrate its value offer effectively

Answer 10

Usage, attitude,
and image studies