Marketing Quiz 2

Question 1

Buyer Decision Process for New Products

Answer 1

1. Awareness - probably through social media
2. Interest
3. Evaluation
4. Trial
5. Adoption

Question 2

Product Life Cycle

Answer 2

• Characteristics introduction
• growth
• maturity
• decline

Question 3

difference between retailing and wholesaling

Answer 3

Wholesaling is generally not selling direct to consumer, considered an intermediary, one stop before you get to the retailer
Retail sells direct to consumer

Question 4

retail channels

Answer 4

Grocery
Mass merchandiser
Hardware
Drug

Question 5

trade channels of wholesaling

Answer 5

Hardware
industrial supply
food
Food service
Electrical
Drug
Convenience

Question 6

Integrated marketing communications

Answer 6

Same message and same promotional plans going out across all media

Question 7

positives of advertising

Answer 7

• Reaches geographically dispersed buyers
• Low cost per exposure
• Enables repeat messages
• Very expressive tool

Question 8

negatives of advertising

Answer 8

• Impersonal
• Not directly persuasive
• One-way communication
• Costly

Question 9

positives of promotions

Answer 9

• Attract consumer
  attention
• Offer strong incentives
  to purchase
• Reward quick
  response

Question 10

negatives of promotions

Answer 10

• Short-lived
• Often not effective in
  long-run brand
  preference