Marketing Quiz 2

Question 1

Demography (brief definition)

Answer 1

study of human populations

Question 2

Marketing Research Process Step 1

Answer 2

Defining the Problem and Research Objectives

Question 3

Marketing Research Process Step 2

Answer 3

Developing the Research Plan for collecting info

Question 4

Marketing Research Process Step 3

Answer 4

Implementing the research plan (collecting and analyzing the data

Question 5

Marketing Research Process Step 4

Answer 5

Interpreting and Reporting the Findings