MARKETING POSITIONING Flashcards
Refers to the process of arranging a product to occupy a clear, distinct, and desirable place in relation to other competing products in the mindset of target consumers
market positioning
refers to any process of determining the place of the business in the industry
business positioning
lower ______, more _______
price, benefits
if the market position is _____ from others
distinct
evaluates the ______ or ___ of every possible marketing position
advantage, benefits
the entrepreneur ____ on the market position
decides
market positioning is usually done with the help of ______ or _____ map
positioning, perceptual
the benefit or attribute is easily associated with the product; the customers should be able to easily identify any benefit that can be derived from the product
Identifiable
the attribute provides valuable benefits to the target consumers
beneficial
the attribute is distinct to the product and can hardly be copied by the competitors
distinctive advantage
the cost in attaching the attribute or value to the product is not higher than the expected benefits in terms of profit
efficient and rewarding
a product sold at a higher price is expected to be of ____ quality and offers ___ benefits
better, more
the product sold at a lower price is expected to be of ____ quality and offers ___ benefits
inferior, less
the basic concept of marker positioning is to clearly identify the specific and distinct position of the product in the minds of the consumers
the entrepreneur determines whether the market position is distinct form others
