Marketing & People Flashcards
1
Q
Segments which the market can be broken down to
A
- Geographic
- Demographic
- Behavioural
- Income
2
Q
The 2 types of market research
A
- Primary Research
- Secondary Research
3
Q
What is Primary Research?
A
market research done first hand
4
Q
What is Secondary Market Research?
A
second hand market research done by reading already made statistics
5
Q
Definition of Liability
A
The relationship between the companies’ debt to the personal assets of the owner
6
Q
What is the Definition of demand?
A
It is the response consumers have to a change prices
7
Q
What is the Definition of Supply?
A
It is the amount a company is prepared to make and sell their products at a given price
8
Q
A
