Marketing of Properties

Question 1

what are the key concepts of marketing? [5]

Answer 1

1. market research
2. market segmentation (demographics, geographical, etc)
3. Market targeting (based on market segment)
4. Marketing positioning (how to distinguish yourself or the product?)
5. Marketing Mix

Question 2

what is under market research?

Answer 2

qualitative and quantitative data

Question 3

what is the marketing mix? [4]

Answer 3

1. Product
2. Place (where and how to promote)
3. Promotion (how to create awareness)
4. Price

Question 4

what is PDPA?

Answer 4

personal data protection act

Question 5

what is DNC

Answer 5

Do not call registry

Question 6

when is consent for the collection, usage, and disclosure of personal data not required? [5]

Answer 6

1. emergency
2. info is publicly available
3. for national interest
4. personal or domestic interest
5. investigation

Question 7

when you register for DNC, what do you not want to receive?

Answer 7

specified messages

Question 8

how often should one check the DNC?

Answer 8

every 30 days

Question 9

under the estate agents act, cold calling and SMS are not allowed between

Answer 9

10pm to 9 am

Question 10

what are the different types of listings? [3]

Answer 10

sole (owner can market property himself), open/non exclusive, exclusive

Question 11

what are the methods of sale? [3]

Answer 11

Private treaty, auction, tender

Question 12

what is a trade mix?

Answer 12

range of retail trades in a mall

Question 13

what is an anchor tenant?

Answer 13

tenant that occupies the most floor area

Question 14

URA’s 60/40 rule states that..

Answer 14

min 60% of the GFA should be used for industrial, max 40% for other uses

Question 15

who are lessees and subtenants?

Answer 15

tenants who lease land from JTC are lessees, and those who rent from these lessees are subtenants

Question 16

Who typically rents from JTC and how much can be rented out? [2]

Answer 16

End users (for own use) and third party facility providers (REITs).

first 5 years, end users can rent max 50%. after 5 years, max 30%

first 5 years, REITs can rent min 50% to anchor tenant, max 50% to non anchor. After 5 years, min 70% to anchor, max 30% to non anchor

Question 17

anchor subtenants must occupy at lease ____sqm

Answer 17

1000

Question 18

can REITs pay JTC in monthly land rental?

Answer 18

no, must pay land premium upfront

Question 19

what are the 2 schemes that allow REITs to be JTC’s lessees?

Answer 19

1. Sale and leaseback scheme

2. Third party build and lease scheme

Question 20

what are the checks to be done by the EA in the pre-marketing phase for foreign properties? [4]

Answer 20

Due diligence on

1. vendor
2. Vendor’s claims
3. foreign property
4. other possible adverse interest

Question 21

must EA give consent / approval before marketing foreign properties?

Answer 21

yes

Question 22

during the marketing phase, what should the RES give to their clients with regards to foreign properties?

Answer 22

written advisory message.

highlights risk involved in investing in foreign properties, to conduct their own due diligence

Question 23

when an unfair act happens for both clients and businesses that does not fall under misrepresentation, under what act can they seek civil remedies? what does it cover? [2]

Answer 23

Consumer protection (fair trading act).
covers
- rental disputes and
- claims against services rendered by RES. eg. false claims, taking advantage of client

does NOT cover sales and purchase of property