Marketing Mix: Place & E-Commerce Flashcards
Why is place important?
Place is important as it decides where you place your business and where you locate depending on the area, wealth, closeness to raw materials and availability to deliver
What are the distribution channels pros and cons to each ?
Traditional- Is good as it makes sure everyone gets the most profit. Is the longest process to get to the customer
Modern-Is good as it helps the retailers get most money and able to sell them for a lot more. Bad as it only means a small amount are bought at a time.
Direct- Is good as the customer has it straight from the company and no one could tamper with it. However that means the company can price it what ever they want
E- Commerce- Can be easily done. But it is very expensive due to delivery
What influences where or how a product is sold?
If the product sells well the store puts it at the front of the store so people would buy it more and more. Also the product is sold depending when the product is realised and if it relates to the time of year.
What is e-commerce and why has it grown as a type of business?
Ecommerce is the method of selling a product online through online shopping and it has grown due to a growing growth in technology and how it’s grown
What are the impact of e-commerce on start up businesses?
It encourages business to have a online business instead of many stores and encourages them to become online and we are moving to technology to do things
