Marketing Mix And Strategy Flashcards
1
Q
Consumer durables
A
Goods that can be used repeatedly over a period of time such as cars and household appliances
2
Q
Design mix
A
The range of features that are important when designing a product
3
Q
Ergonomics
A
The study of how people interact with their environment and the equipment they use - often in the workplace
4
Q
Ethical sourcing
A
Using materials components and services from suppliers that:
respect the environment
treat their workforce well
and generally trade with integrity
5
Q
Product design
A
The process of creating a new product or service
6
Q
Recycling
A
Making use of materials that have been discarded as a waste
7
Q
Resource depletion
A
The using up of natural resources
8
Q
Waste minimisation
A
Reducing the quantity of resources that are discarded in the production process
