Marketing Mix and strategy

Question 1

What is design?

Answer 1

Develop technology/design features to make their product unique.

Question 2

How does achieving quality add value?

Answer 2

This ensures that higher prices can be charged.

Question 3

How does achieving efficiency add value?

Answer 3

Helps to cut costs of the input

Question 4

How does marketing add value?

Answer 4

Creating an image that makes the product desirable

Question 5

How can value be added?

Answer 5

• Packing
• Extra ingredients
• Customer service
• Proccess

Question 6

State 3 benefits adding value?

Answer 6

• Charge a higher price ( increased profit)
• Customer loyalty
• Protection over competitors lowering prices

Question 7

State two benefits of product/design

Answer 7

• Brings new product in the market

- Generate more revenue so the business remains competitive

Question 8

what four things must be considered in the product design?

Answer 8

• Marketing
• Costs
• Intended purpose

Question 9

What are the 3 main factors of design mix?

Answer 9

• Cost
• Function
• Aesthetic

Question 10

What is meant my function in the design mix?

Answer 10

Whether the product is capable of doing the job it is sold for.

• Convenient
• Easy to use
• Product or service fit for purpose
• Safety
• Ergonomically designed

Question 11

What is meant by aesthetic in the design mix

Answer 11

• Sensory stimulation, the appeal of the product (appearance , size, shape, smell etc

Question 12

why is a aesthetics is likely to become more important than cost?

Answer 12

The cost resources comes down with time.

Question 13

How can waste ministration be achieved?

Answer 13

• Products that last a life time

- Discouraged from designing disposals

Question 14

State and describe 4 other factors that affect the design mix?

Answer 14

Out of date products (common in fashion)
Design for reuse (e.g. components that can be reused - e.g. Phillips light bulb)
Design for recycling (produced using recycled materials, use waste discarded by other businesses)
Ethical sourcing (materials, components and services from suppliers who respect the environment, pay a fair wage, provide a safe working environment, trade with integrity)

Question 15

tate 6 benefits of adapting product design to changes in social trends

Answer 15

Less likely to be subject to criticism
Increased popularity 
Sell in larger quantities
Reduce waste and use fewer resources
Design features: USP - market products effectively 
Good corporate citizens