Marketing Mix Flashcards
0
Q
What is primary research?
A
Data which is non-existent. Data which is specific to the company
1
Q
What are the 4 P’s?
A
Price, promotion, place, product.
2
Q
Advantages of primary research:
A
Unique data, reliable, personal + private
3
Q
Disadvantages of primary research:
A
Expensive, time consuming, sometimes bias
