Marketing Mix

Question 1

Describe People

Answer 1

Includes individual staff members and the employees working in the business who provide a service to the consumer
Consideration of staffing elements:
Conditions
Relevant training and qualifications
Development of communication skills
The required manufacturing and selling skills

Question 2

Describe Process

Answer 2

Process: the steps involved in the customer’s interaction with the business
Involves:
Ensuring the business has procedures for correct customer service
Providing a great customer experience
Always follow up inquiries
Provide customer quotes
If the process is effective, it encourages the customer to return to the business

Question 3

Describe Process

Answer 3

Process: the steps involved in the customer’s interaction with the business
Involves:
Ensuring the business has procedures for correct customer service
Providing a great customer experience
Always follow up inquiries
Provide customer quotes
If the process is effective, it encourages the customer to return to the business

Question 4

Describe Physical

Answer 4

All the elements of the business identity that the customer can see

A business defines its competitive advantage through the use of a unique visual business identity in the marketplace.

Question 5

Describe Product

Answer 5

Product is the identification, selection and development of a product. It takes into account how the product is to be positioned in the mind of the customer, its features, how it will be branded and its packaging

Question 6

Describe Price

Answer 6

Price refers to the determination of a products price. What strategy you would use to price your product. It takes into account the perceived value, profit margins, and how much the consumers are willing to pay.

Question 7

Describe Price

Answer 7

Price refers to the determination of a products price. What strategy you would use to price your product. It takes into account the perceived value, profit margins, and how much the consumers are willing to pay.

Question 8

Describe place

Answer 8

Place refers to distribution or the methods and location a business uses for their products or services to be easily accessible.

Question 9

Describe promotion

Answer 9

Promotion refers to the development and implementation of promotional activities. How your product will be perceived by the consumers, which can be done through viral marketing, adverts and telemarketing.