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Business Paper 3 > Marketing Mix > Flashcards

Marketing Mix Flashcards

1
Q

Promotion

A

Social media
Public relations
Advertising
Personal selling

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2
Q

Place

A

Own store
Whole salers
Online sales
Direct sales

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3
Q

Product

A

Quality
Convenience
Value
Accessories

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4
Q

Price

A 
Penetration- low price gain market share up price
Skimming- apple iphone
Cost plus- add a % onto cost 
Competitive pricing
Consumer lead pricing
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Business Paper 3 (7 decks)

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