Marketing mix Flashcards

1
Q

what does place refer to

A

getting the product from the producer to the customer (through distribution channel)

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2
Q

give a 3 distribution channel examples

A
  • wholesaler: buy large quantities of products and sell them in small quantities e.g. Costco
  • retailer: selling small quantities of products to consumer
  • multi channel distribution : when the manufacturer uses a range of methods of distribution e.g. Next = catalog/shop/website/
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3
Q

factors that effect place

A
  • being geographically/ technologically close to market
  • nature of the product (perishable/ digitisable)
  • Brand image & other elements of marketing mix
  • costs = expensive distribution channel = ^ selling price & reduce profit margin
  • competition
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