Marketing mix Flashcards
1
Q
what does place refer to
A
getting the product from the producer to the customer (through distribution channel)
2
Q
give a 3 distribution channel examples
A
- wholesaler: buy large quantities of products and sell them in small quantities e.g. Costco
- retailer: selling small quantities of products to consumer
- multi channel distribution : when the manufacturer uses a range of methods of distribution e.g. Next = catalog/shop/website/
3
Q
factors that effect place
A
- being geographically/ technologically close to market
- nature of the product (perishable/ digitisable)
- Brand image & other elements of marketing mix
- costs = expensive distribution channel = ^ selling price & reduce profit margin
- competition