Marketing Manager Flashcards

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1
Q

a brand

A

une marque

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2
Q

a brochure

A

une brochure, un catalogue

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3
Q

a budget

A

un budget

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4
Q

a campaign

A

une campagne

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5
Q

a channel

A

un canal

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6
Q

a customer

A

un client

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7
Q

a flyer

A

un fiche, un prospectus

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8
Q

a launch

A

un lancement

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9
Q

a leaflet

A

un dépliant

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10
Q

a market

A

un marché

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11
Q

a meeting

A

une réunion

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12
Q

a product

A

un produit

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13
Q

a proposal

A

une proposition

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14
Q

a segment

A

un segment

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15
Q

a service

A

un service

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16
Q

a solution

A

une solution

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17
Q

a target

A

une cible

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18
Q

a team

A

une équipe

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19
Q

a trend

A

une tendance

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20
Q

advertising

A

la publicité

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21
Q

an agency

A

une agence

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22
Q

an agenda

A

un ordre du jour

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23
Q

an update

A

une mise à jour

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24
Q

competition

A

la concurrence

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25
Q

content

A

contenu

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26
Q

copywriting

A

rédaction

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27
Q

corporate

A

d’entreprise

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28
Q

creative

A

créatif

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29
Q

guidelines

A

grandes lignes, lignes directrices

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30
Q

minutes

A

un compte-rendu

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31
Q

overall

A

global, général

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32
Q

revenue

A

des revenus

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33
Q

social media

A

réseaux sociaux

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34
Q

to assign

A

attribuer

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35
Q

to generate

A

générer

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36
Q

to implement

A

mettre en oeuvre

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37
Q

to lead

A

mener, animer

38
Q

to manage/handle

A

gérer

39
Q

to motivate

A

motiver

40
Q

to oversee

A

superviser

41
Q

to partner

A

s’associer, collaborer

42
Q

to position

A

positionner

43
Q

to promote

A

promouvoir, faire la publicité

44
Q

to provide

A

fournir, apporter

45
Q

to research

A

rechercher, analyser

46
Q

to sell

A

vendre

47
Q

to set a strategy

A

déterminer, définir une stratégie

48
Q

a brief

A

un dossier

49
Q

a data set

A

un ensemble de données

50
Q

a deliverable

A

un produit, bien livrable

51
Q

a forecast

A

une prévision

52
Q

a lead

A

un client potentiel, prospect

53
Q

a market share

A

une part de marché

54
Q

a multichannel campaign

A

une campagne multi-canaux

55
Q

a pricing strategy

A

une stratégie de prix

56
Q

a touch point

A

un point de contact

57
Q

an in-house agency

A

une agence intégrée

58
Q

an outreach strategy

A

une stratégie d’information

59
Q

brand awareness

A

connaissance, notoriété de la marque

60
Q

conversion rate

A

taux de conversion

61
Q

customer insights

A

connaissance des clients

62
Q

customer-oriented

A

orienté client

63
Q

data analytics

A

analyse de données

64
Q

day-to-day

A

quotidien

65
Q

engagement

A

participation

66
Q

expenditure

A

dépenses

67
Q

fast-paced

A

en évolution rapide

68
Q

flow

A

flux

69
Q

growth

A

croissance

70
Q

guidance

A

orientation, direction

71
Q

ICP (Ideal Customer Profile)

A

profil du client idéal

72
Q

in-depth

A

en profondeur

73
Q

lead nurturing

A

maturation de prospects

74
Q

long range

A

à long terme

75
Q

managerial

A

de management, gestion

76
Q

market research

A

étude de marché

77
Q

messaging

A

un message

78
Q

reporting

A

rapport

79
Q

revenue performance

A

niveau des recettes

80
Q

timely

A

à temps

81
Q

to come up with

A

créer, inventer

82
Q

to convey

A

communiquer, transmettre

83
Q

to craft

A

élaborer, créer

84
Q

to enhance

A

améliorer

85
Q

to liaise

A

faire le lien, la liaison

86
Q

to market

A

commercialiser

87
Q

to multitask

A

accomplir plusieurs tâches à la fois

88
Q

to proofread

A

vérifier, relire

89
Q

to retain

A

retenir, conserver

90
Q

to sign off

A

valider, approuver

91
Q

to track

A

suivre