Marketing (la mercatique) Flashcards

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1
Q

After - sales service

A

Le service après-vente

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2
Q

A bargain

A

Une bonne affaire

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2
Q

A brand

A

Une marque

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3
Q

The buying/ selling price

A

Le prix d’achat/ de vente

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4
Q

Challenging

A

Stimulant

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5
Q

Cheap

A

Bon marché

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6
Q

To compete with

A

Concurrencer

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7
Q

Competition

A

La concurrence

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8
Q

Competitiveness

A

La compétitivité

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9
Q

Compulsive buying

A

L’achat compulsif

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10
Q

A consumer

A

Un/e consommateur/trice

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11
Q

Craftsmanship

A

L’artisanat

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11
Q

Consumption

A

La consommation

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12
Q

Customised

A

Conçu sur mesure, personnalisé

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13
Q

A deposit

A

Des arrhes

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13
Q

A delivery

A

Une livraison

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14
Q

A department store

A

Un grand magasin

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15
Q

A fake

A

Un faux

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16
Q

Fashionable

A

A la mode

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17
Q

A feature

A

Un caractéristique

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18
Q

Good value for money

A

Bon rapport qualité-prix

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18
Q

A gimmick

A

Un gadget

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19
Q

To grant a discount

A

Accorder une remise

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20
Q

A guarantee

A

Une garantie

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21
Q

A label

A

Une étiquette

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21
Q

An item

A

Un article

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22
Q

To leave a margin

A

Laisser une marge

23
Q

The life span

A

La durée de vie

24
Q

Losses

A

Les pertes

25
Q

Low-price

A

A bas prix

26
Q

A loyalty card

A

Une carte de fidélité

27
Q

A mailing/ mailshot

A

Un publipostage

27
Q

Maintenance

A

L’entretien

28
Q

A market survey

A

Une étude de marché

29
Q

Online shopping

A

Acheter en ligne

30
Q

An online marketplace

A

Un marché virtuel

31
Q

An online store

A

Une boutique en ligne

32
Q

An order

A

Une commande

33
Q

To order

A

Commander

34
Q

A patent

A

Un brevet

35
Q

Packaging

A

L’emballage

36
Q

Planned obsolescence

A

L’obsolescence

37
Q

A pop-up shop

A

Une boutique éphémère

38
Q

To purchase

A

Acheter

39
Q

Purchasingpower

A

Du pouvoir d’achat

40
Q

A receipt

A

Un reçu

41
Q

A refund

A

Un remboursement

42
Q

A sales representative

A

Un représentant de commerce

43
Q

Retail

A

La vente au détail

44
Q

A supplier

A

Un fournisseur

45
Q

A retailer

A

Un/e détaillant/e

46
Q

A travelling salesman

A

Un voyageur de commerce (VRP)

47
Q

Sales

A

Les soldes/ les ventes

48
Q

A sales person

A

Un/e vendeur/se

49
Q

Sales forecasts

A

Des prévisions de ventes

50
Q

Tos sell, sold

A

Vendre

51
Q

To ship

A

Expédier

52
Q

A shopping centre/ mall

A

Un centre commercial

53
Q

A standard

A

Une norme

54
Q

Supply and demand

A

L’offre et la demande

55
Q

Top-level

A

Du haut niveau

56
Q

A trademark

A

Une marque déposée

57
Q

Up market

A

Haut de gamme

58
Q

VAT

A

La TVA

59
Q

Wholesale

A

La vente en gros

60
Q

A wholesaler

A

Un/e grossiste