Marketing (la mercatique) Flashcards by lola guiheneuf

Q

After - sales service

A

Le service après-vente

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Q

A bargain

A

Une bonne affaire

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Q

A brand

A

Une marque

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Q

The buying/ selling price

A

Le prix d’achat/ de vente

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Q

Challenging

A

Stimulant

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Q

Cheap

A

Bon marché

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Q

To compete with

A

Concurrencer

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Q

Competition

A

La concurrence

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Q

Competitiveness

A

La compétitivité

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Q

Compulsive buying

A

L’achat compulsif

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Q

A consumer

A

Un/e consommateur/trice

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Q

Craftsmanship

A

L’artisanat

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Q

Consumption

A

La consommation

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Q

Customised

A

Conçu sur mesure, personnalisé

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Q

A deposit

A

Des arrhes

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Q

A delivery

A

Une livraison

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Q

A department store

A

Un grand magasin

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Q

A fake

A

Un faux

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Q

Fashionable

A

A la mode

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Q

A feature

A

Un caractéristique

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Q

Good value for money

A

Bon rapport qualité-prix

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Q

A gimmick

A

Un gadget

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Q

To grant a discount

A

Accorder une remise

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Q

A guarantee

A

Une garantie

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Q

A label

A

Une étiquette

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Q

An item

A

Un article

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Q

To leave a margin

A

Laisser une marge

Q

The life span

A

La durée de vie

Q

Losses

A

Les pertes

Q

Low-price

A

A bas prix

Q

A loyalty card

A

Une carte de fidélité

Q

A mailing/ mailshot

A

Un publipostage

Q

Maintenance

A

L’entretien

Q

A market survey

A

Une étude de marché

Q

Online shopping

A

Acheter en ligne

Q

An online marketplace

A

Un marché virtuel

Q

An online store

A

Une boutique en ligne

Q

An order

A

Une commande

Q

To order

A

Commander

Q

A patent

A

Un brevet

Q

Packaging

A

L’emballage

Q

Planned obsolescence

A

L’obsolescence

Q

A pop-up shop

A

Une boutique éphémère

Q

To purchase

A

Acheter

Q

Purchasingpower

A

Du pouvoir d’achat

Q

A receipt

A

Un reçu

Q

A refund

A

Un remboursement

Q

A sales representative

A

Un représentant de commerce

Q

Retail

A

La vente au détail

Q

A supplier

A

Un fournisseur

Q

A retailer

A

Un/e détaillant/e

Q

A travelling salesman

A

Un voyageur de commerce (VRP)

Q

Sales

A

Les soldes/ les ventes

Q

A sales person

A

Un/e vendeur/se

Q

Sales forecasts

A

Des prévisions de ventes

Q

Tos sell, sold

A

Vendre

Q

To ship

A

Expédier

Q

A shopping centre/ mall

A

Un centre commercial

Q

A standard

A

Une norme

Q

Supply and demand

A

L’offre et la demande

Q

Top-level

A

Du haut niveau

Q

A trademark

A

Une marque déposée

Q

Up market

A

Haut de gamme

Q

VAT

A

La TVA

Q

Wholesale

A

La vente en gros

Q

A wholesaler

A

Un/e grossiste