Marketing Industry Trends

Question 1

According to BCG - personalization can increase a brand’s ROI by this amount

Answer 1

Between 12-35%

Question 2

According to BCG - companies leveraging 1st party data in advanced marketing activations were able to achieve a revenue uplift of this amount

Answer 2

Between 1.5x-2.9x

Question 3

According to McKinsey companies that personalized marketing saw this this much more revenue growth

Answer 3

40%

Question 4

According to McKinsey - this amount of consumers expect personalization

Answer 4

71%

Question 5

According to Acquia - this % of marketers say first-party data is more important to brands than 2 years ago

Answer 5

88%