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Sports mentality > Marketing Final > Flashcards

Marketing Final Flashcards

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Sports Trivia flashcards
1
Q

The term sport marketing was first coined in what year

A

1979

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2
Q

Which of the following is not a symptom of marketing myopia

A

A focus on meeting the needs and desires of the consumer

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3
Q

What can be true about the sport product?
A. No inventories, consumers help produce the game
B. Core-product is out of the marketer’s hands
C. Includes inconsistency and unpredictability

A

All of them

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4
Q

Who is credited with having an enduring vision for successful sport marketing and an effective way to combat marketing myopia

A

Bill Veeck

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5
Q

The stickiness of a product includes all of the following, expect which?

A

Expectedness

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6
Q

includes activities that people have chosen to do for fun, to refresh their bodies and minds, and make their leisure time more interesting, and enjoyable

A

Recreation

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7
Q

According to the text, which sport is the most-played sport in the world?

A

Soccer/Football

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8
Q

Evaluations of objects, persons, groups, issues, actions, or concepts on a dimension ranging from negative to positive are

A

Attitudes

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9
Q

The sports phenomenon that softened the tense relations between the United States and China is known as what?

A

Ping Pong Diplomacy

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10
Q

Which teams played in the 1970 college football game that was considered very impactful in changing attitudes and beliefs about integrating football teams in the South

A

The University of Alabama vs. the University of Southern California

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11
Q

What is the name of the model that suggests that our behavior results from our intentions and behaviors are based on attitudes by beliefs?

A

The Theory of Planned Behavior

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12
Q

is the type of reference group that consists of people an individual admires and holds in high esteem, even though the individual may never meet them.

A

Aspirational reference group

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13
Q

What percentage of Americans prefer to watch a sport at home rather than see it live?

A

59%

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14
Q

Which of the following is not something that fans appreciate when attending a game?

A

Overpriced food and drinks

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15
Q

Which type of spectator is a fan who is very excited about the sports event or sports personality and is eager to learn more and participate in fan traditions?

A

Neophyte

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16
Q

In regards to the Consumer Decision Making Process, which step involves the consumer creating a final set of potential solutions to the problem?

A

Evaluation of Alternatives

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17
Q

In regards to the sports marketing research process, which of the following is not one of the steps

A

Questioning and Analyzing Data

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18
Q

Which of the following is not a way to collect data for a qualitative research method?

A

Bipolar Questions

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19
Q

Which of the following is not a component of a sports brand?

A

Front office staff

20
Q

In 2004 and 2005, the NCAA put the squeeze on potentially offensive mascots. Which school was able to keep their mascot and avoid rebranding?

A

Florida State

21
Q

In regards to the AIDA model, what does the first A stand for?

A

Awareness

22
Q

Whatever our objectives are for the campaign we need some key performance indicators (KPIs) to measure the success or failure of the campaign. Which of the following is not a KPI?

A

Number of new competitors

23
Q

Which type of budget is where the marketing department estimates how much sales and expenses are going to be. This does not include promotional expenses.

A

Available budget

24
Q

True or False: Sports Marketing is defined as a rational, coherent system that can match sport consumers with sport products

A

True

25
Q

True or False: Marketing myopia is the lack of insight in marketing ventures.

A

False

26
Q

True or False: Sports fall into the entertainment category

A

True

27
Q

True or False: The sport marketer has little control over the core product and must focus on product extensions

A

True

28
Q

True or False: Sports are unscripted. The unpredictability of sports is what makes sports easy to market compared to other products.

A

False

29
Q

True or False: Some sport consumers can fall into both categories of a participant and a spectator.

A

True

30
Q

True or False: American football is the most popular spectator sport worldwide.

A

false

31
Q

True or False: BIRGing fans will distance themself from the team when the team fails.

A

False

32
Q

True or False: Sports marketing research is done to address problems, questions, or issues as well as to help marketers make knowledgeable decisions that will benefit the sports organization.

A

true

33
Q

True or False: Qualitative research design refers to data that is represented by numbers

A

False

34
Q

True or False: Primary data involves researchers directly gathering information concerning the specific research problems and questions; however, this type of data is often expensive.

A

True

35
Q

True or False: A population is defined as a subset of people pulled from an entire market sample.

A

False

36
Q

True or False: Brand name and associated symbols do not provide a point of differentiation from other organizations.

A

False

37
Q

True or False: Sports teams with low levels of clutter are attractive for sports-related and non-sports-related brands to successfully reach their target audience

A

True

38
Q

True or False: A rivalry can help bolster the brands and reputations of the sports organizations involved by having the potential to increase fan attendance and merchandise sales, and create a high-energy game-day experience.

A

True

39
Q

True or False: Brand Revenue is the positive associations consumers have with a brand over time.

A

False

40
Q

True or False: Nike and Top athletes is an example of Co-branding.

A

True

41
Q

True or False: During the Desire stage of the AIDA model, as a marketer, we need to create a call to action.

A

True

42
Q

True or False: The 3 types of strategies for consistent messaging include informational messages, emotional messages, and Functional messages

A

False

43
Q

True or False: Product Placement involves strategically including products in content produced for consumers.

A

True

44
Q

True or False: Few sports organizations have a community relations person/department in charge of putting on a variety of programming efforts for stakeholders in their local community.

A

false

45
Q

True or False: IMC stands for Important Marketing Communications.

A

False

46
Q
A

Sports mentality (6 decks)

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