Marketing Executive Flashcards
Tell me about yourself/run me through your cv/background?
Thank you for giving me the opportunity to be interviewed today for this position.
Having studied the job description, I’m confident I have the skills, qualities and qualifications needed to excel in the role.
I work well under pressure, I am a fast learner and I can manage a significant workload. and I have an impressive track record of achievement. For example, in my previous role I delivered 60 branded assets which included brochures, flyers, templates and media graphics within the first month.
I am the type of person that always acts as a positive role model for the company, and I will make sure I take responsibility for my own professional development.
If you hire me for this position, I believe you will quickly see a positive return on investment.
Why are you interested in the role at fraser and co/ Why do you want to work for us and what do you know about fraser and co?
I’m interested in this position for several reasons. My educational background and experience are geared towards this industry.
I am also interested in this role because I feel my expertise and skills can help your company to grow. Being a creative person, I am very good at coming up with new ideas and I think I can add significant value to the team.
Finally, I am interested in this position because I align with your company values, especially your desire for continuous improvement and this is shown in the positive testimonial reviews on google.
And finally, I want to work with ambitious people where I get to collaborate with like-minded professionals.
What I know about Fraser and Co?
- Founded in 1995 by Robert Fraser.
- Recognised for selling hundreds of properties annually.
- Five modern offices in Central London.
- Many team members have been with the company for over a decade.
Why do you want to leave your current company?
I’m looking for new challenges and opportunities to grow professionally. While I’ve enjoyed my time at my current job, I feel that moving to a new company will provide me with fresh experiences and allow me to develop my skills further.
I’m excited about the opportunity to work for a company like yours that has a strong reputation for success.
I’m looking to make a broader impact in the real estate marketing field. I believe that the scope and scale of this role will allow me to do that more effectively.
Your company’s values and vision closely align with my own. The value that resonated with me most is continuous improvement. Always looking to develop professionally.
Where do you get your inspiration from?
signed up to newsletters: rightmove, property pulse, place north west. Team members within the industry who are landlords themselves.
Can you describe a time you dealt with a difficult situation?
Situation: At Northern Group, There was a misalignment between the marketing team and senior stakeholders regarding our visual identity. The CEO felt that our current brand guidelines worked well for general communication materials but were not eye-catching enough for marketing purposes, which affected campaign execution and brand consistency.
Action: To address this, I collaborated with an external agency to refresh our brand guidelines, providing them with design assets. We held regular meetings to ensure alignment on the brand’s visual identity. I used Trello to manage the project and gave regular updates to our marketing manager.
Result: This effort led to immediate improvements in project turnaround times and enhanced visual consistency, better aligning the brand’s identity with our marketing needs.
Whats your experience with reporting?
I regularly update our head of marketing on our best-performing content, using metrics like engagement rates, reach, and clicks. Tools such as meta Insights help me track performance and understand what content resonates most with our audience. This informs our strategy adjustments for better results.
Tell me about a time you had to use your presentation skills to influence someones opinion?
Situation:
We needed a social media management tool to schedule our posts ahead of time.
Task:
I recommended using Hootsuite and had to present its benefits compared to other tools to the entire team.
Action:
I prepared a presentation that included a competitive audit of social media management tools. I personally used free trials of Hootsuite, Sprout Social, Buffer, and Meta’s scheduling platform. During the presentation, I encouraged the team to ask questions and addressed their concerns, particularly about the cost of Hootsuite. I highlighted Hootsuite’s benefits, like AI integration and the ability to add six users to the plan. I suggested partnering with our sister company, Colony Cowork, to share the tool and reduce costs.
Result:
The team quickly adapted to Hootsuite, making posting easier and reducing stress. We used AI for idea generation and planning, which improved our workflow. I was happy to help the team learn and maximise the tool’s features.
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Focus on words like “Hootsuite,” “presentation,” “comparison,” “AI integration,” “team adoption,” and “workflow improvement” to help you remember key details.
What’s your greatest weakness?
Trouble letting go of projects knowing how much time has gone into it. but im glad i learnt something along the way.
How do you keep up to date with the latest challenges in the industry?
continually study courses to improve my skills in marketing and design. I’m also subscribed to newsletters. property pulse and rightmove.
What would you do in the first 30 days of this role?
I would encourage us to have a meeting to discuss a plan of action and what we want to achieve. This is really important because it gives me clear objectives of goals I need to work towards.
I’ll then spend some time getting to know the rest of the team, so I can find out their strengths which can help me determine how best to help them.
Finally, I’ll start work on important projects and tasks to show you what I’m capable of and that I thrive in a fast paced environment.
Can you tell me 3 positives about you?
- Juggle multiple tasks at once.
- I never avoid difficult challenges because I never want to let my team down and I see challenges as a way to learn and develop.
- I work well under pressure.
Can you run me through a content strategy you would develop?
Set KPIs and Goals: First, I set KPIs and goals to guide our content. This could be driving event attendance, boosting brand awareness, or building trust with our audience.
Identify the Target Audience: Next, I decide who we’re targeting. For real estate, this might be landlords or people looking for homes. We can create personas to get more specific with our content.
Audit Current Content: I then review all our current content, usually focusing on the past year. During this audit, I look at the topics we’re covering, the types of content we’re posting, and where we’re sharing it. I also review social media insights and Google Analytics to see what’s performing well and what we can improve.
Analyze Trends: Once the audit is complete, I identify trends to see which content and channels are working best.
Determine Content Types: Not all content types work the same on every channel, so we decide what types work best where.
Plan Resources and Budget: We figure out our budget, tools, and resources. This includes deciding who’s creating the content, how much time it will take, and whether we’ll use freelancers or handle it in-house.
Create a Content Calendar: I create a content calendar, often using a live Google Doc for easy access. It includes the topic, date, content type, copy, and image. I color-code it to show what’s approved.
Schedule and Post Content: Finally, we schedule and post the content. It’s important to plan weeks ahead to allow for adjustments. We track performance using social media analytics tools like Hootsuite and Meta Analytics.
Tell me a time you worked with a difficult coworker. How did you handle them?
(situation) In my previous role, I noticed that one of my coworkers wasn’t following the brand guidelines which led to inconsistent brand materials.
(Task) My task was to speak with him politely in private to understand how I could help to encourage him to improve his ways. However, when i sat down to speak with him he became defensive and told me that brand guidelines didn’t matter and that my standards were way too high.
(Action) So I remained calm and listened to his concerns, I then explained how important it was for our company to stay consistent because it really affects the entire brand perception and that we needed to keep our standards high to help the company grow to make sure our jobs are safe moving forward.
(Result) After giving him several examples of how to use the brand guidelines and how easy it was to follow them. He improved his work and standard which was a great outcome for the team.
What do you think would be the biggest challenge if you got this job?
Challenge: Juggling different tasks like creating marketing materials, helping with client projects, updating the CRM and CMS, and writing content.
Solution: Prioritise what’s most urgent and important. Use tools like Trello or Asana to keep track of everything. This way, I can stay organised and on top of my work.
How do you handle multiple deadlines?
Situation: When I worked as a brand executive at Northern Group and Colony Cowork, I often found myself juggling multiple deadlines.
Task: One particular week, I had to handle social media, content creation, and graphic design for Northern Group. Simultaneously, I needed to deliver marketing materials for a Colony Cowork campaign and assist with video editing.
Action: To stay on top of everything, I relied on tools like Trello and Asana to keep my projects organized. I started by prioritizing the Colony Cowork campaign materials because they were crucial. Then, I broke down each task into smaller steps. For instance, I planned out social media posts and wrote the copy before designing any visuals or videos. I scheduled specific time blocks for each project and made sure to leave room at the end of each day for any last-minute changes or feedback. Throughout the process, I kept in regular touch with my managers to keep everyone aligned.
Result: Thanks to these strategies—using project management tools, breaking tasks into manageable pieces, and staying in close communication with my team—I successfully met all deadlines without compromising on quality.
