marketing exam #2 ---- ch. 6 Flashcards
The United States wants to limit imports of European shoes by increasing the price of those shoes in the States. You advise your clients to ask the United States to
impose a tariff.
The U.S. beer manufacturer want to increase exports of beer to Canada by lowering the price of U.S. beer in Canada. For this to happen, you advise your clients to ask the United States to approach Canada about
removing a tariff.
The United States wants to protect its domestic sugar producers by limiting the supply of foreign sugar. Therefore, you advise your clients that they should suggest to the United States to
impose a quota.
If Joe to Go decides to produce its coffee beans domestically and sell them in India through a retail intermediary, this would be an example of
indirect exporting.
The United States wants to gain a larger share of the Japanese rice market by lowering U.S. rice prices in Japan. For this to happen, you advise your clients to ask the United States to approach Japan about
removing a tariff.
If the United States wanted to increase the supply of U.S. corn, cotton, and wheat in China, you would advise your clients to ask the United States to approach China about
removing a quota.
If Joe to Go is willing to accept royalties or fees for the use of its coffee trademark and patents, it would be considering which strategy for international growth?
licensing
Five Bucks prefers to maintain greater control afforded by ________Blank and is willing to take on greater financial risk to continue its global expansion into India. By doing so, however, Five Bucks will also have to share the profits.
a joint venture
Although it is the riskiest strategy, the advantages of ________Blank as a global market expansion strategy for Five Bucks would be cost savings, a better understanding of local market conditions, and fewer local restrictions.
direct investment
The practice of shielding one or more sectors of a country’s economy from foreign competition through the use of tariffs or quotas is referred to as
protectionism.
Globalization refers to the processes by which goods, services, capital, people, information, and ideas
flow across national borders.
Changes in tariffs and quotas are
government actions that reduce competition from international firms.
Government taxes on products or services entering a country that primarily serve to raise prices on imports are referred to as
tariffs.
The world’s largest manufacturer of peppermint candy canes was located in Albany, Georgia, until it could no longer afford to buy the sugar needed for its operation. It moved its manufacturing business to Mexico where there are no restrictions (like those that exist in the United States) on the amount of sugar that can be brought into the nation. The business moved to Mexico because of ________ established by the U.S. government.
a quota
In terms of the global marketplace, there are three primary types of companies: international firms, multinational firms, and transnational firms. The key factor that distinguishes one from another is
the firm’s level of customization in marketing efforts as strategy for individual global markets.
________ firm engages in trade and marketing in different countries as an extension of the marketing strategy in its home country.
An international
A global marketing strategy refers to
the strategy of transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
A country’s communications, transportation, commerce and distribution systems are considered to be its
economic infrastructure.
Which of the following is an important indicator of a nation’s increasing purchasing power?
a growing proportion of middle-income households
