Marketing Exam Flashcards
The decision processes and actions of people involved in buying and using products.
1. Internal search
2. Cognitive dissonance
3. Buying behavior
4. Perception
Buying behavior
True or False
The consumer buying decision process does not always leads to a purchase.
True
True or False
The first stage in the consumer buying decision process is problem recognition
True
True or False
Trial adoption period is one of the five stages of the consumer buying decision process
False
True or False
CORRECT ORDER: Problem Recognition, Information Search, Evaluation of Alternatives, Postpurchase Evaluation, & Purchase
False
Becoming aware that there is a difference between a desired state and an actual condition is called
1. Cognitive Dissonance
2. Learning
3. Problem Recognition
4. The Great Awakening
Problem recognition
Information search in which buyers search their memories for information about products that might solve their problem
1. Internal Search
2. External Search
Internal Search
True or False
A consumer decides from which seller to buy from during the purchase stage of the consumer buying decision process
False
A group of brands that a consumer views as alternatives for possible purchase is called a
1. Consideration Set
2. Selection Group
3. Evaluative Group
4. Product Set
Consideration Set
True or False
Cognitive dissonance is a buyer’s doubts shortly after a purchase about whether the decision was the right one
True
Buying frequently purchased, low-cost items that require very little search-and-decision effort.
1. Routinized Response Behavior
2. Limited Decision Making
3. Extended Decision Making
4. Impulse Buying
Routinzed Response Behavior
Which is NOT one of the three major types of reference groups
1. Membership
2. Aspirational
3. Dissociative
4. Family
Family
Cognitive dissonance can occur during which stage of the consumer buying decision process
1. Problem Recognition
2. Postpurchase Evaluation
3. Purchase
4. Evaluation of Alternatives
Postpurchase Evalution
True or False
Digital marketing has allowed marketers to target markets more precisely
True
Using all digital media to develop communication and exchanges with customers
1. Digital Optimization
2. Omnichannel Retailing
3. Digital Marketing
4. Electronic Reach
Digital Marketing
