Marketing Ethics And Consumer Misbehaviour

Question 1

What is consumer misbehaviour?

Answer 1

Consumer misbehaviour describes behaviour deliberately harmful to the self or another party during an exchange.

Question 2

What is consumer problem behaviour?

Answer 2

Consumer problem behaviour is deemed to be unacceptable but is seemingly beyond the control of the consumer.

Question 3

How can consumer misbehaviour and problem behaviour be distinguished?

Answer 3

The distinction can be made by considering the issue of self-control.

Question 4

What are some motivations for shoplifting?

Answer 4

Motivations for shoplifters include strong temptation, belief that retailers can afford losses, belief they won’t get caught, seeking group acceptance, and excitement of the act.

Question 5

What role do emotions play in shoplifting intentions?

Answer 5

Fear of being caught influences shoplifting intentions, with adolescents being more influenced by emotions than moral beliefs.

Question 6

When does shoplifting behaviour peak?

Answer 6

Shoplifting behaviour appears to peak during the adolescent years due to immaturity and the stressful transition from childhood to adulthood.

Question 7

What is the impact of illegal sharing of software and music?

Answer 7

The software industry loses billions annually due to piracy, with over half of computer users admitting to pirating software.

Question 8

How do motivations affect views on illegal downloading?

Answer 8

Utilitarian value views the act as less morally ethical, while hedonic value views it as more morally acceptable.

Question 9

What are common computer-mediated behaviours?

Answer 9

Spam, viruses, ransomware, and cyberbullying are major problems costing companies billions.

Question 10

What is consumer fraud?

Answer 10

Consumer fraud involves obtaining credit cards, opening bank accounts, and filing false insurance claims.

Question 11

What categories of abusive consumer behaviour exist?

Answer 11

Categories include verbally or physically abusive customers, uncooperative customers, drunken customers, and those who break company policy.

Question 12

What is illegitimate complaining?

Answer 12

Illegitimate complaining occurs when consumers complain without a real problem, motivated by monetary gain, evading responsibility, enhancing ego, or harming a provider.

Question 13

What is product misuse?

Answer 13

Product misuse occurs when consumers use products in unintended ways, either accidentally or knowingly.

Question 14

What is compulsive consumption?

Answer 14

Compulsive consumption is repetitive, excessive consumer behaviour performed in response to tension or anxiety.

Question 15

What are eating disorders related to consumer behaviour?

Answer 15

Eating disorders include binge eating, anorexia, and are often associated with other consumer issues.

Question 16

What defines binge drinking?

Answer 16

Binge drinking is consuming five or more drinks in a single session for men and four or more for women.

Question 17

What is problem gambling?

Answer 17

Problem gambling is the obsession with gambling and loss of control over gambling behaviour.

Question 18

What is drug abuse in consumer behaviour?

Answer 18

Drug abuse includes illegal and prescription drugs, affecting various demographic groups.

Question 19

What is corporate social responsibility (CSR)?

Answer 19

CSR refers to an organization’s activities and status related to its societal obligations.

Question 20

What are the categories of corporate social responsibility?

Answer 20

Categories include ethical duties, altruistic duties, and strategic initiatives.

Question 21

What is the societal marketing concept?

Answer 21

The societal marketing concept states that marketers should consider both consumer needs and societal needs.

Question 22

What is deceptive advertising?

Answer 22

Deceptive advertising contains or omits important information likely to mislead consumers.

Question 23

What is puffery in advertising?

Answer 23

Puffery is the practice of making exaggerated claims about a product.

Question 24

What are the concerns with marketing to children?

Answer 24

Concerns include whether children understand non-literal messages and the quantity of marketing exposure.

Question 25

What is planned obsolescence?

Answer 25

Planned obsolescence is the act of prematurely discontinuing product models that perform adequately.

Question 26

What are artificial needs in marketing?

Answer 26

Artificial needs refer to needs imposed on consumers by marketers, questioning the necessity of certain products.

Question 27

What is the difference between sales orientation and customer orientation?

Answer 27

Sales orientation focuses on satisfying the salesperson’s needs, while customer orientation focuses on customer needs.

Question 28

What is stealth marketing?

Answer 28

Stealth marketing occurs when consumers are unaware that they are being marketed to.