Marketing equations Flashcards
0
Q
GM per unit
A
Price per unit x GM per unit %
1
Q
Cost per unit
A
price per unit - GM per unit
2
Q
Sales revenue
A
Price per unit x unit volume
3
Q
Total variable cost
A
Cost per unit x unit volume
4
Q
Gross Margin
A
sales revenue - total variable cost
5
Q
Breakeven volume
A
fixed cost / gross margin
6
Q
price per unit
A
fixed cost / unit volume + cost per unit
7
Q
net profit
A
gross margin - fixed cost
8
Q
gross margin %
A
gross margin / sales revenue
9
Q
net profit %
A
net profit / sales revenue
10
Q
Rate of Change
A
(new - old) / old
11
Q
COGS
A
Sales revenue - Gross Margin
12
Q
NMC
A
Gross margin - marketing expenditures
13
Q
Marketing ROS
A
NMC / Sales Revenue
14
Q
Marketing ROI
A
NMC / Marketing expenditures
