Marketing Eopa ChatGPT Test 1

Question 1

What is the primary goal of marketing?

Answer 1

Satisfy customer needs and wants

Question 2

Which of the following is NOT one of the 4 Ps of marketing?

Answer 2

Productivity

Question 3

Market segmentation divides a market based on:

Answer 3

Customer needs and characteristics

Question 4

A company that focuses on long-term relationships is using:

Answer 4

Relationship marketing

Question 5

What is market research?

Answer 5

Gathering, recording, and analyzing info about customers

Question 6

SWOT analysis evaluates:

Answer 6

Internal and external factors

Question 7

A target market is:

Answer 7

A specific group of consumers a company aims to reach

Question 8

An example of direct marketing is:

Answer 8

Catalogs mailed to consumers

Question 9

Which is NOT part of the promotional mix?

Answer 9

Distribution

Question 10

Place utility means:

Answer 10

Making products available where customers want them

Question 11

Sales forecasts help businesses:

Answer 11

Predict future sales

Question 12

Branding is about:

Answer 12

Creating a unique identity for a product or company

Question 13

Break-even point is when:

Answer 13

Revenue equals expenses

Question 14

In the product life cycle, sales peak at the:

Answer 14

Maturity stage

Question 15

A fixed cost example is:

Answer 15

Rent

Question 16

Which agency prevents false advertising?

Answer 16

FTC

Question 17

A challenge of social media marketing is:

Answer 17

Constant content management

Question 18

Main function of packaging is:

Answer 18

Protect and provide information

Question 19

An example of a service is:

Answer 19

Haircut

Question 20

Upselling means:

Answer 20

Suggesting a more expensive upgrade

Question 21

Consumers buy on ______ and justify with ______:

Answer 21

Emotion; reasoning

Question 22

What’s the first step in the marketing research process?

Answer 22

Defining the problem

Question 23

Primary data is:

Answer 23

Collected first-hand for the current research

Question 24

Psychographic segmentation uses:

Answer 24

Lifestyle, values, personality

Question 25

BCG Matrix categorizes products by:

Answer 25

Market growth and market share

Question 26

A 'Cash Cow' in the BCG Matrix has:

Answer 26

Low market growth and high market share

Question 27

A 'Star' in the BCG Matrix represents a product with:

Answer 27

High market share in a high-growth market

Question 28

In SWOT analysis, opportunities and threats are:

Answer 28

External factors

Question 29

In SWOT analysis, strengths and weaknesses are:

Answer 29

Internal factors

Question 30

The Ansoff Matrix includes all EXCEPT:

Answer 30

Cost leadership

Question 31

The product life cycle stages are:

Answer 31

Introduction, Growth, Maturity, Decline

Question 32

During the growth stage of the product life cycle:

Answer 32

Sales increase rapidly

Question 33

Skimming pricing is:

Answer 33

Charging the highest price consumers will pay

Question 34

Penetration pricing aims to:

Answer 34

Quickly gain market share by setting a low price

Question 35

A channel of distribution refers to:

Answer 35

How a product gets from manufacturer to consumer

Question 36

An intermediary in a distribution channel is:

Answer 36

A business that moves products between producers and consumers

Question 37

Selective distribution means:

Answer 37

Limiting distribution to a few locations

Question 38

A wholesaler is:

Answer 38

A business that buys in bulk and resells to retailers

Question 39

A retailer is:

Answer 39

A business that sells directly to consumers

Question 40

E-commerce is:

Answer 40

Buying and selling over the internet

Question 41

Which of the following is NOT a pricing strategy?

Answer 41

Positioning

Question 42

Price elasticity refers to:

Answer 42

The responsiveness of demand to price changes

Question 43

A pricing strategy based on competitors' prices is called:

Answer 43

Competition-based pricing

Question 44

Odd-even pricing is:

Answer 44

Setting prices at odd or even numbers to influence perception

Question 45

Psychological pricing influences:

Answer 45

Consumer perception

Question 46

AIDA stands for:

Answer 46

Attention, Interest, Desire, Action

Question 47

Personal selling is most effective when:

Answer 47

There is a complex buying process

Question 48

Sales promotion is used to:

Answer 48

Encourage immediate purchase

Question 49

Public relations aims to:

Answer 49

Create favorable public image

Question 50

A press release is a tool for:

Answer 50

Public relations

Question 51

A product mix includes:

Answer 51

All products a company offers

Question 52

Line extension means:

Answer 52

Adding new items to an existing product line

Question 53

A product’s brand is:

Answer 53

A name, symbol, or design that identifies it

Question 54

A slogan is:

Answer 54

A short, memorable phrase used in marketing

Question 55

Brand equity refers to:

Answer 55

The value of a brand in the marketplace

Question 56

CRM stands for:

Answer 56

Customer Relationship Management

Question 57

The first step of the selling process is:

Answer 57

Pre-approach

Question 58

Handling objections involves:

Answer 58

Addressing concerns to continue the sale

Question 59

A product feature is:

Answer 59

A characteristic of the product

Question 60

A buying motive is:

Answer 60

A reason a customer makes a purchase

Question 61

A target market is defined by:

Answer 61

Customer characteristics

Question 62

Geographic segmentation is based on:

Answer 62

Location

Question 63

A focus group is used to:

Answer 63

Gather qualitative feedback

Question 64

A marketing plan includes:

Answer 64

Objectives, strategy, and budget

Question 65

An external threat in SWOT might be:

Answer 65

New competitors

Question 66

Advertising is paid promotion through:

Answer 66

Mass media

Question 67

A loyalty program encourages:

Answer 67

Repeat business

Question 68

Social media marketing allows for:

Answer 68

Two-way interaction

Question 69

In the marketing mix, 'Place' refers to:

Answer 69

How the product is delivered to customers

Question 70

An exclusive distribution strategy is used for:

Answer 70

Specialty products

Question 71

An internal strength in SWOT might be:

Answer 71

Skilled workforce

Question 72

A promotional campaign's goal is to:

Answer 72

Increase awareness and sales

Question 73

The 4 Ps are:

Answer 73

Product, Price, Place, Promotion

Question 74

An example of a marketing channel is:

Answer 74

Retail store

Question 75

An internal weakness in SWOT might be:

Answer 75

Poor brand recognition

Question 76

The main benefit of market segmentation is:

Answer 76

Reaching customers more effectively

Question 77

A mission statement defines:

Answer 77

Company’s purpose and values

Question 78

The 7 functions of marketing include:

Answer 78

Product/service management, pricing, promotion, selling, distribution, marketing information management, financing