Marketing Environment Flashcards
1
Q
two types of marketing environment?
A
Micro environment
macro environment
2
Q
Process of assessing and interpreting the gathered information
A
Environmental Analysis
3
Q
defined as the nearby environment under which the firm operates
A
Micro
4
Q
COSMIC
A
mICRO
5
Q
COSMIC means?
A
Competitors
Organization
Suppliers
Market
Intermediaries
Customers
6
Q
Specific nature of environment
A
Micro
7
Q
Controllable to some extent only
A
Micro
8
Q
Has direct influence and regularly
A
micro
9
Q
General environment that can affect the working of all business enterprises
A
Macro environment
10
Q
PESTLE elements
A
Macro
11
Q
PESTLE means?
A
Political
Economic
Socio-cultural
Technological
Legal
Environmental
12
Q
General nature of elements
A
Macro
13
Q
No controllable factors
A
Macro
14
Q
Has indirect influence and disantly
A
Macro
15
Q
Three types of trends
A
Fad, Trend, Megatrend
