marketing decisions the marketing mix

Question 1

Why is the marketing mix useful?

Answer 1

• It shows the factors to consider before marketing a good
• It will cause a customer to buy a product or not

Question 2

What are the 7ps?

Answer 2

Place

price

promotion

product

people

physical environment

Process

Question 3

Which 3 Ps are primarily important in a service-based industry?

Answer 3

People

Physical environment

Process

Question 4

How are people in the marketing mix important in service-based industries?

Answer 4

A customer is more likely to return if the employees are well trained, professional, reliable and friendly

Question 5

How is the physical environment in the marketing mix important in service-based industries?

Answer 5

The presentation of an environment is useful because if it is clean and stylishly decorated as customers expect, with somewhere comfortable to wait and refreshments, customers will more than likely return

Question 6

How is the process important in a service-based business?

Answer 6

Waiting times, ordering and paying systems, and after-sales service.

Ie: being able to pay contactless

Will determine if customers return

Question 7

What do all 7ps need to do together

Answer 7

Work wit each other and compliment each other

Question 8

What happens if the 7ps don’t compliment each other?

Answer 8

Decrease in revenue

Question 9

What are the factors that will influence the integrated marketing mix?

Answer 9

Competitors

Target market segment

Where the company positions the product

Location of the business

The type of product

Whether selling goods or services

Product life cycle

Question 10

How can the 7ps be influenced by factors within the business?

Answer 10

• Marketing and corporate objectives
• Compromise between the 7ps because of finances
• Suppliers don’t offer credit to small businesses affecting the process
• Branding of the company
• Knowledge and skills of the company