Marketing Cloud Products Flashcards

1
Q

Customer journey reporting

A

Adobe Analytics

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2
Q

View paths of conversion

A

Adobe Analytics

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3
Q

Track link popularity

A

Adobe Analytics

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4
Q

Monitor cross channel user profiles

A

Adobe Analytics

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5
Q

AI and Machine Learning predictive insights

A

Adobe Analytics

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6
Q

Cross channel attribution

A

Adobe Analytics

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7
Q

AB Testing

A

Adobe Target

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8
Q

Automatic personalization

A

Adobe Target

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9
Q

Mobile app optimization

A

Adobe Target

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10
Q

Measure likes and follows across all social channels

A

Adobe Social

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11
Q

Identify opportunities in social networks

A

Adobe Social

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12
Q

Post to many social networks at once

A

Adobe Social

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13
Q

CMS

A

Adobe Experience Manager

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14
Q

Asset Manager

A

Adobe Experience Manager

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15
Q

Publish user-generated content

A

Adobe Experience Manager

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16
Q

Create Forms

A

Adobe Experience Manager

17
Q

Display the most relevant content in real time across all properties

A

Adobe Experience Manager

18
Q

Ad simulations

A

Adobe Media Optimizer

19
Q

Ad recommendations

A

Adobe Media Optimizer

20
Q

Automate search campaigns

A

Adobe Media Optimizer

21
Q

Visualize expected traffic and conversion for keywords

A

Adobe Media Optimizer

22
Q

Get spend recommendations

A

Adobe Media Optimizer

23
Q

Deliver consistent campaigns everywhere

A

Adobe Campaign

24
Q

Customer profiles for campaigns

A

Adobe Campaign

25
Cross-channel campaigns
Adobe Campaign
26
Deliver email campaigns
Adobe Campaign
27
Build unique personas
Audience Manager
28
Audience profiles
Audience Manager
29
Segmentation
Audience Manager
30
Provide TV on any screen with relevant ads to each viewer
Primetime