Marketing Cloud Engagement Setup

Question 1

Marketing Cloud Engagement Administrator

Answer 1

This role assigns Marketing Cloud Engagement roles to users and manages channels, apps, and tools. (Hint: this is you!)

Question 2

Marketing Cloud Engagement Viewer

Answer 2

This role views cross-channel marketing activity results in Marketing Cloud Engagement.

Question 3

Marketing Cloud Engagement Channel Manager

Answer 3

This role creates and executes cross-channel interactive marketing campaigns and administers specific channels like Email Studio.

Question 4

Marketing Cloud Engagement Security Administrator

Answer 4

This role maintains security settings and manages user activity and alerts.

Question 5

Marketing Cloud Engagement Content Editor/Publisher

Answer 5

This role creates and delivers messages through applicable channel apps.

Question 6

Create a Role

Answer 6

1. Navigate to Marketing Cloud Engagement Setup.
2. Use Quick Find to navigate to Roles.

Question 7

Create a User

Answer 7

1. Navigate to Marketing Cloud Engagement Setup.
2. Use Quick Find to navigate to Users.
3. Click Create.

Question 8

SSO Authentication

Answer 8

You can enable single sign-on (SSO) authentication for Marketing Cloud Engagement.

Marketing Cloud Engagement supports identity providers that utilize the SAML 2.0 specification. The configuration must trust the Marketing Cloud Engagement product as a service provider, sometimes called a relying party.
You need to create an encryption key for Marketing Cloud Engagement activities.

Question 9

Marketing Cloud Engagement supports

Answer 9

email (a message sent to an email address), SMS message channels (a message sent to a mobile phone number), in-app inboxes (messages sent within a mobile app inbox), push notifications (message pop-up sent through mobile apps), and LINE mobile messaging app.

Question 10

User-initiated send

Answer 10

When you choose the subscribers and the time to send a message—that’s a user-initiated send. These are typically marketing-related messages. You manage the entire process of a user-initiated email message through Marketing Cloud Engagement. A monthly newsletter sent to company employees is an example of a user-initiated send.

Question 11

Triggered send

Answer 11

A triggered send occurs in response to an action that your subscriber takes. Although you define the content and interaction for that message, it sends automatically when a subscriber does something. These are often transactional messages. For example, sending a confirmation email to a customer who purchases something on your website is a triggered send.