Marketing Cloud Email

Question 1

Northern Trail Outfitters uses link aliases within the HTML versions of their emails to indicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with “Main Banner Top” in their most recent newsletter.

Where should the marketer find this information?
A. Tracking Job Links tab > URL ID
B. Tracking Click Activity tab > Email Overlay View
C. Tracking Overview tab > Clicks
D. Tracking Click Activity tab > Link View

Answer 1

D. Tracking Click Activity tab > Link View

Question 2

Northern Trail Outfitters plans to evaluate which email content customer click most frequently. The email team wants to track click behaviors for all linked hero images using the naming convention “Hero_CTA.”

Which two different methods would ensure click behavior on these images is tracked with this naming convention?
A. Include “HeroCTA” in the Link Tooltip field for each link.
B. Include “Hero_CTA” in the filename for each Hero image.
C. Include an alias attribute in each anchor tag and populate it with “Hero_CTA.”
D. Add “Hero_CTA” to the Tracking Alias field for each link.

Answer 2

C. Include an alias attribute in each anchor tag and populate it with “Hero_CTA.”
D. Add “Hero_CTA” to the Tracking Alias field for each link.

Question 3

A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.

Which tool should they use?
A. Suppression lists.
B. Publication lists.
C. Profile attributes.
D. List unsubscribe.

Answer 3

B. Publication lists.

Question 4

Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?

Choose 2 answers:
A. Create folders for each type of uploaded content.
B. Plan for content to be used cross-channel, eliminating duplicates.
C. Import all content up front, rather than piece by piece.
D. Optimize the way content is stored with a naming convention.

Answer 4

B. Plan for content to be used cross-channel, eliminating duplicates.
D. Optimize the way content is stored with a naming convention.

Question 5

Northern Trail Outfitters has created a dynamic content block that displays content based on a subscriber’s gear preference. There are three possible combinations in addition to receiving the default content.

How should they test that the content is displaying as intended?
A. Create a test list with all possible content variations and send test emails to that list.
B. Cycle through each subscriber’s gear preference on the preview and Test tab and send individual test emails.
C. Create a test data extension with all possible content variations and send a test email to that data extension.
D. Create an automation with a send activity that deploys test emails to a test data extension.

Answer 5

C. Create a test data extension with all possible content variations and send a test email to that data extension.

Question 6

A MC admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.

Which 2 prerequisites for configuring Social Studio should the admin consider?
A. Bitly URL Shortener
B. Facebook ad manager
C. Login detail for each social media account
D Google URL Shortener

Answer 6

A. Bitly URL Shortener
C. Login detail for each social media account

Question 7

A MC admin noticed a File Drop Automation has been falling on the Import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import. The import is configured to look for a file named Customer_import %%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds

What should the admin do to fix the issue?
A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
B. Make sure the team has a date stamp to avoid duplication
C. Make sure the file is placed on the correct subfolder within the SFTP
D. Use the exact file name used for the trigger in the Import File Activity

Answer 7

A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity

Question 8

Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process. which two terms would they add to their website to accomplish this?

Choose 2 answers:
A. Collect Code
B. Recommendation Code
C. Conversion/Cart Code
D. Email Conversion Code

Answer 8

A. Collect Code
B. Recommendation Code

Question 9

Northern Trail Outfitters wants to bring subscriber data from its data warehouse into Marketing Cloud.

Which 2 fields would need minimal consideration, for size/scalability related reasons, when creating a data extension to house the data?
A. Text
B. Decimal
C. Number
D. Boolean

Answer 9

A. Text
B. Decimal

Question 10

An email manager was anticipating a test email to arrive in their inbox.

Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
A. My Tracking > Test Send Emails
B. My Reports > Administrator Reports > Email Send Report
C. My Reports > Administrator Reports > Email Sends By User
D. My Tracking > A/B Testing

Answer 10

A. My Tracking > Test Send Emails

Question 11

NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.

Which three values could be used as personalization strings in query string parameters?
A. Product Code
B. Application ID
C. Subscriber ID
D. Email Address
E. Name

Answer 11

A. Product Code
B. Application ID
C. Subscriber ID

Question 12

NTO has been noting reduced deliverability when they do large sends.

Which part of deliverability is tied to hitting Spam Traps during a send?
A. List Hygiene
B. Authentication
C. Content
D. Engagement

Answer 12

A. List Hygiene

Question 13

Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.

How could the Marketing Cloud admin ensure distinct data integrity across the regions?
A. Branding for each business units’ profile centers will be inherited from the default business unit setup.
B. Profile/Preference centers are automatically created for each business unit connected through Multi-org
C. Multi org does not support the standard profile preference center for the business units.
D. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.

Answer 13

C. Multi org does not support the standard profile preference center for the business units.

Question 14

(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Specially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.

What should NTO do to create this audience?
A. Measures
B. SQL Queries
C. data Filters
D. Journey

Answer 14

B. SQL Queries

Question 15

A MC admin wants to sync Contacts from Sales Cloud but is concerned about the number of Contacts since not all the contacts will be sent an email.

What should the admin do to ensure only specific Contacts are synced?
A. Filter records on a formula field
B. Filter existing records in All Subscribers
C. Filter records created after a specified date
D. Filter records on a Boolean field

Answer 15

D. Filter records on a Boolean field

Question 16

Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year

Where would the admin retrieve this information?
A. Contact Builder > All Contacts > Email
B. Analytics Builder > Reports > Account Send Summary
C. Email Studio > Email > Tracking > Sends
D. Studio > Email > Subscribers > All Subscribers

Answer 16

B. Analytics Builder > Reports > Account Send Summary

Question 17

Which three considerations should be made when setting up Distributed Marketing?
3 answers
A. Business users can select any email at time of send.
B. Default options can be set up for the greeting in the email.
C. A journey can be connected to one or more Campaigns.
D. The DM administrator Profile is required to access Distributed Marketing.
E. Messages can be sent to Contacts, Leads, and Person Accounts.

Answer 17

B. Default options can be set up for the greeting in the email.
D. The DM administrator Profile is required to access Distributed Marketing.
E. Messages can be sent to Contacts, Leads, and Person Accounts.

Question 18

Where would a Marketing Cloud admin view all verified email addresses?
A. Identity Verification Log
B. From Address Management
C. Reply Mail Management
D. Sender Profiles

Answer 18

B. From Address Management

Question 19

Northern Trail Outfitters has noticed an issue with their sends today.

Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers
A. Create Support Case
B. Failed Sends
C. Help and Training
D. System Status

Answer 19

C. Help and Training
D. System Status

Question 20

Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the following
Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contacts.

How should NTO update the user to allow the analyst the appropriate access?
A. Add Marketing Cloud Security Administrator
B. Add Distributed Sending User
C. Remove Marketing Cloud Channel Manager
D. Remove Marketing Cloud Viewer

Answer 20

D. Remove Marketing Cloud Viewer

Question 21

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several weeks ago, but continue to receive NTO’s daily digest at their old address.
NTO’s Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.

What consideration could account for this behavior?
A. Data retention settings were incorrect in the data extension.
B. The email address in All Subscribers is prioritized.
C. Contact Builder was not configured properly.
D. The data extension was not configured as sendable.

Answer 21

B. The email address in All Subscribers is prioritized.

Question 22

A Contact Delete request has been processed for subscribers who have been sent to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which

Which two data would still exist in the account?
Choose 2 answers
A. Contact-specific data at the job level
B. Contact data in non-sendable data extensions
C. General tracking data at the job level
D. Contact data in sendable data extensions

Answer 22

B. Contact data in non-sendable data extensions
C. General tracking data at the job level

Question 23

Northern Trail Outfitters (NTO) has expanded its marketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts.

Which two considerations would help NTO determine if a Dedicated IP is the right choice?
Choose 2 answers
A. All of NTO’s accounts should be on the same stack
B. Send volume is large enough to maintain a positive or neutral reputation
C. length of time needed to pause sending is greater than one month
D. Pre-warmed IP address can be purchased from Salesforce

Answer 23

A. All of NTO’s accounts should be on the same stack
B. Send volume is large enough to maintain a positive or neutral reputation

Question 24

What does Marketing Cloud authenticate when a user logs in through the user interface?
A. If the user is assigned a role in the parent business unit
B. If the user is logging in from a whitelisted IP address
C. If the user is an API User on their record
D. If the user has login hours enabled on their profile

Answer 24

B. If the user is logging in from a whitelisted IP address

Question 25

A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders.
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer

In which two ways should the admin configure Data Designer to allow this data to be used within a Journey
Choose 2 answers
A. Link the Customers data extension to the data model using Customer ID
B. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
C. Link the Orders data extension to the Customers data extension using a One-to-Many relationship
D. Link the Customers data extension to the data model using Email Address

Answer 25

A. Link the Customers data extension to the data model using Customer ID
C. Link the Orders data extension to the Customers data extension using a One-to-Many relationship

Question 26

Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).

Which steps should be taken to implement this?
Choose 2 answers
A. Edit identity Verification Settings
B. Enable IP Whitelisting
C. Add a Domain to the Export Email Whitelist
D. Enforce Export Email Whitelist

Answer 26

C. Add a Domain to the Export Email Whitelist
D. Enforce Export Email Whitelist

Question 27

What is Setup Assistant?
A. support service allowing the outsourcing of repetitive admin tasks
B. A prioritized account configuration checklist
C A search within Help and Training limited to configuration documents
D. A dashboard containing key metrics for the business unit

Answer 27

B. A prioritized account configuration checklist

Question 28

Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscribers. However, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.

Which activity would allow NTO to build the journey with the fewest activities possible?
A. Einstein STO
B. Engagement Split
C. Wait Until Date
D. Join

Answer 28

B. Engagement Split

Question 29

A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.

Which three data preparations should be made to retain high data quality in the new model? 3 answers
A. Remove nonessential data for marketing purposes.
B. Identify and assign appropriate keys to tie records together.
C. Normalize data and fields to prevent redundancy.
D. Ensure all available data is included.
E. Ensure every data source has a sendable field.

Answer 29

A. Remove nonessential data for marketing purposes.
B. Identify and assign appropriate keys to tie records together.
C. Normalize data and fields to prevent redundancy.

Question 30

Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.

What should the Marketing Cloud admin consider when sending from the new IP Address?
A. The IP address is on reserve, is already in use, and has an email sending history.
B. Building desirable sending history and data will be variable based on list size and engagement.
C. Sending in large volumes will alert ISPs the new IP Address is now in use.
D. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.

Answer 30

C. Sending in large volumes will alert ISPs the new IP Address is now in use.

Question 31

Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from info@email.nto.com. the previous admin did not leave any documentation.

Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers
A. Upon receiving an email, all tracked links start with click.email.nto.com
B. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors
C. Cloudpages personalized URLs are served from cloud.email.nto.com
D. users receive Marketing Cloud password reset emails from help@email nto.com

Answer 31

A. Upon receiving an email, all tracked links start with click.email.nto.com
C. Cloudpages personalized URLs are served from cloud.email.nto.com

Question 32

Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory

How should this setup be achieved?
A) child business unit SFTP user should be created
B) Copy the parent SFTP user into each child business unit
C) Each business unit should have multiple SFTP users
D) All child business units should have an individual SFTP user

Answer 32

D) All child business units should have an individual SFTP user

Question 33

A Marketing Cloud admin discovers large sends are not meeting send speed goals set by the organization.

What functionality would get messages out the door faster?
A. Burst Sending
B. Journey Builder Triggered Sends
C. Send Throttling
D. Marketing Cloud Connect

Answer 33

A. Burst Sending

Question 34

A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses.

Where could the details be found?
A. Run a Bounce Email Report
B. Query the Bounce Data View
C. Query the Send Log
D. Run an Account Send Summary Report

Answer 34

B. Query the Bounce Data View

Question 35

Northern Trail Outfitters (NTO) has the Discover Reporting Tool.

Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers
A. Email Performance by Device
B. Time Between Send and Engagement
C. Deliverability Complaint Rate
D. Email Sending Performance Report

Answer 35

A. Email Performance by Device
D. Email Sending Performance Report

Question 36

A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.

Which import type could the admin use instead?
A. Add Only
B. Overwrite
C. Add and Update
D. Update Only

Answer 36

B. Overwrite

Question 37

A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud.

What solution should they implement?
A. Tokenized Sending
B. Transparent Data Encryption
C. Key Management
D. Field level Encryption

Answer 37

A. Tokenized Sending

Question 38

Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.

What should the admin confirm to resolve the issue?
A. The data extension is marked as Sendable
B. The data extension contains a Salesforce ID
C. The Data extension is marked as Sendable and Testable
D. The data extension is linked using the Contact Key

Answer 38

A. The data extension is marked as Sendable

Question 39

Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.

A. External Key within the Import File Activity
B. Run Completion within the File Drop Automation
C. RuntimeError within the File Drop Automation
D. Notification Settings within the Import File Activity

Answer 39

D. Notification Settings within the Import File Activity

Question 40

Northern Trail Outfitters wants to set up their Send Log data extension

Which three considerations should be made for long term success?
Choose 3 answers
A. Apply an appropriately-scoped Data Retention period
B. Add custom fields not included in the Send Log Template
C. Log attribute data necessary for auditing communications
D. Log all variable data captured in emails at send time
E. Set the period to a fixed date in the Data Retention Policy

Answer 40

A. Apply an appropriately-scoped Data Retention period
B. Add custom fields not included in the Send Log Template
C. Log attribute data necessary for auditing communications

Question 41

A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.

What should the admin confirm about the data extension?
A. The send relationship links SubscriberKey to Subscribers on Email Address
B. The data extension is located in the Synchronized Data Extensions folder.
C. The data extension is located in the Salesforce Data Extensions folder.
D. The triggeredSendDataExtension data extension template was used.

Answer 41

C. The data extension is located in the Salesforce Data Extensions folder.

Question 42

A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.

How would the admin ensure a notification is received when the query fails?
A. Add their Email Address in the automation “Runtime Error or Skipped Run Notification Settings
B. Install the Marketing Cloud App on phone to receive Push Messages
C. add their Email Address in the Query Activity Notifications Field
D. Configure the “Event Notification Service” in Setup with their Email Address

Answer 42

A. Add their Email Address in the automation “Runtime Error or Skipped Run Notification Settings

Question 43

Northern Trail Outfitters installed Query Studio for Marketing Cloud, however, users are reporting they do NOT have access

How should the Marketing Cloud admin ensure users have access?
A. Choose Public App Integration during the installation
B. Install App-appropriate business units for expanded access
C. License all appropriate users within the installed package
D. Configure the API Integration to allow all users access

Answer 43

C. License all appropriate users within the installed package

Question 44

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
A. Preference Center link and physical mailing address
B. Business name and a link to the business website
C. Business name and physical mailing address
D. Preference Center link and a link to the business website

Answer 44

A. Preference Center link and physical mailing address

Question 45

Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.

Which feature should they use? (in different way portraited)
A. Tokenized Sending
B. Field Level Encryption
C. Lookup reference to Contact Object
D. Master-detail relationship to Contacts

Answer 45

A. Tokenized Sending

Question 46

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.

Which feature would NTO enable to assist in reducing threats from malicious API attacks?
A. IP Whitelisting
B. Field Level Encryption
C. Advanced Audit Trail
D. Single Sign On Authentication

Answer 46

A. IP Whitelisting

Question 47

A user asks a Marketing Cloud admin to update and increase their session timeout setting.

Which three considerations should the admin review before making this update?
Choose 3 answers
A. Frustration of users upon timeouts
B. Best practice suggests a 20-minute timeout setting
C. Security risk of unauthorized users for longer timeout settings
D. Change impacts all users
E. Typical length of time users spend in Marketing Cloud

Answer 47

B. Best practice suggests a 20-minute timeout setting
C. Security risk of unauthorized users for longer timeout settings
D. Change impacts all users

Question 48

NTO wants to copy journeys across business units.

What could be used to replicate journey structure so it can be easily recreated in another account?
A. Journey Templates
B. Deployment Manager
C. Journey Extracts
D. Copy activities

Answer 48

B. Deployment Manager

Question 49

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:

• Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator
  The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings

What action should correct the issue?
A. Apply the Marketing Cloud for AppExchange User option as well
B. reset all passwords to force new tokens
C. Apply the appropriate user mappings in the CRM configuration
D. Apply the administrator and Marketing Cloud Administrator permission sets to user

Answer 49

A. Apply the Marketing Cloud for AppExchange User option as well

Question 50

Northern Trail Outfitters wants to segment audiences based on Sales Cloud data.

Where would their Marketing Cloud admin configure Sales Cloud Objects to be synced and leveraged in Marketing Co.
A. Setup >Data Management > Synchronized Data Extensions
B. Contact Builder > Data Extensions > Synchronized Data Extensions
C. Contact Builder > Data Sources
D. Setup > Apps > Salesforce Integration

Answer 50

C. Contact Builder > Data Sources

Question 51

Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
A. Goal target statistics are stored in a data extension.
B. Goals are created to evaluate journey performance.
C. Goals can act as exit criteria.
D. Contacts are evaluated against the goal after a wait activity.
E. Each contact is assigned an individual goal.

Answer 51

B. Goals are created to evaluate journey performance.
C. Goals can act as exit criteria.
D. Contacts are evaluated against the goal after a wait activity.

Question 52

An email marketing manager is planning to send a promotional email to one million subscribers.

Which data structure should be used?
A. Data Extension
B. Publication List
C. Group
D. List

Answer 52

A. Data Extension

Question 53

A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.

Which solution should the admin suggest?!
A. AMPscript for Marketing Cloud
B. Web Analytics Connector
C. Google Analytics 360
D. Marketing Cloud Connect

Answer 53

B. Web Analytics Connector

Question 54

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.

When should the admin create separate business units for each of NTO’s brands?
A. NTO requires SSL certificate configurations for Content Builder and Portfolio images
B. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
C. Multiple brand logos must be accommodated in an email header
D. a new sender profile needs to be leveraged for sending transactional emails

Answer 54

B. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns

Question 55

Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.

Where should the Marketing Cloud admin begin troubleshooting?
A. Contact Builder > Synchronized Data Extensions
B. Automation Studio > File Transfers
C. Contact Builder > Data Sources
D. Email Studio > Synchronized Data Extensions

Answer 55

C. Contact Builder > Data Sources

Question 56

A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.

What functionality would allow this?
A. Advertising Studio
B. Personalization Builder
C. Web and Mobile Analytics
D. Web Analytics Connector

Answer 56

D. Web Analytics Connector

Question 57

Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?

Choose 2 answers
A. Enabling Mobile Connect
B. Managing the Enhanced SFTP
C. Configuring Journey Builder
D. Setting up the Data Structure

Answer 57

B. Managing the Enhanced SFTP
D. Setting up the Data Structure

Question 58

Which three options determine when a contact could enter a journey?
Choose 3 answers (potential wrong)
A. Re-entry at any time
B. Re-entry by attribute
C. Re-entry by date
D. No re-entry
E. Re-entry only after exiting

Answer 58

A. Re-entry at any time
D. No re-entry
E. Re-entry only after exiting

Question 59

Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?
A. Selected SFTP folder
B. Original SFTP folder
C. Target Data Extension
D. Safehouse

Answer 59

D. Safehouse

Question 60

Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrella. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible

Which Marketing Cloud product should NTO purchase as a solution?
A. Email attachments
B. Distributed Sending
C. Content Syndication
D. analytics Builder

Answer 60

A. Email attachments

Question 61

Northern Trail Outfitters’ employees are NOT receiving emails because the messages are being blocked by Spam filters.

How could the Marketing Cloud admin address this issue?
A. Import employee email addresses into All Subscribers with an “Active status
B. Ensure employees have opted in to the test email list or data extension
C. Ask employees to use personal email addresses instead of corporate email addresses
D. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter

Answer 61

D. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter

Question 62

Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave

How should NTO create a new user to fill in?
A. Delete the campaign manager’s user and create a new user
B. Disable the campaign manager’s user and create a new user
C. Transfer the campaign manager’s permissions to a new user
D. Deactivate the campaign manager’s license and assign it to the new user

Answer 62

B. Disable the campaign manager’s user and create a new user

Question 63

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION the admin notices the keyword is unavailable.

What issue could the admin be facing?
A. Keyword is used within another business unit
B. Keyword is a reserved word
C. Keyword has too many characters
D. Keyword fails to meet content standards

Answer 63

A. Keyword is used within another business unit

Question 64

Woolies is building a Journey which randomly sends five different version of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks late. To improve maintainability of their email content, Woolies wants to use five completely different emails, rather than having one email with dynamic content.

Which activity would allow Woolies to build the journey with the fewest activities possible?
A. Wait until Date
B. Einstein STO
C. Engagement Split
D. Join

Answer 64

C. Engagement Split

Question 65

A marketing cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year.

Where would the admin retrieve this information?
A. Contact Builder > All contacts > email
B. Analytics Builder > Reports > Email Send Report
C. Email Studio > Email > tracking > Sends
D. Email studio > Email > Subscribers > All subscribers

Answer 65

B. Analytics Builder > Reports > Email Send Report

Question 66

Nike is preparing to send a promotional email. The audience file was loaded into a data extension but it does not display for the marketing cloud admin scheduling the send.

What should the admin confirm to resolve the issue?
A. The data extension is marked as sendable
B. The data extension is linked using the contact key
C. The data extension contains a salesforce ID
D. The data extension is marked as sendable and testable

Answer 66

A. The data extension is marked as sendable

Question 67

Nike is concerned about unauthorized API access to their Marketing Cloud account.

Which feature would Nike enable to assist in reducing threats from malicious API attacks?
A. Field Level Encryption
B. Advanced Audit Trail
C. IP Whitelisting
D. Single Sign on Authentication

Answer 67

C. IP Whitelisting

Question 68

A customer wants to grow the number of subscribers in the account.

Which two methods should the customer employ to acquire the subscribers.
Choose 2 answers.
A. Add a signup page from the homepage
B. create a SMS campaign to customer to sign up for email
C. Target unsubscribed customers
D. Use a list of emails address purchased from online vendors.

Answer 68

A. Add a signup page from the homepage
B. create a SMS campaign to customer to sign up for email

Question 69

A marketer send an early engagement email to contact who have not opened or clicked emails in the last month. This email contains a call to action promoting the recipient to click here to keep receiving our emails.

In which two ways can the marketer determine who clicks on the CTA?
Choose two answers.
A. select the user clicks the overview tab in the inbox activity section
B. select theURL id for theURL or tracking the alias from the job links tab.
C. select the click activity bar chart from the email overview of the click activity tab
D. select the URL or tracking alias from the link view tab of the click activity tab.

Answer 69

A. select the user clicks the overview tab in the inbox activity section
D. select the URL or tracking alias from the link view tab of the click activity tab.

Question 70

NTO just hired a new associate whose …email is going to start creating and deploying the companies’ monthly campaigns and NTO need to ensure that no mistakes are made.

Which two elements of the sent can be reviewed with approvals?
Choose two answers
A. Hyperlinks
B. From name
C. Send count
D. Subject line

Answer 70

B. From name
D. Subject line

Question 71

A marketer is completing a checklist prior to deploying an email.

What action will validate feature completed when initiated
A. Confirm that each content area specified in the dynamic content rules existed.
B. Identify phrases like click here or free that could be marked as spam
C. ensure subscriber status at the time of send subscribe or bounced.
D. ensure subscriber have not subscribed or are undeliverable.

Answer 71

A. Confirm that each content area specified in the dynamic content rules existed.

Question 72

A marketer is building a highly personalized email which is sent daily to one million subscribers. The data needed for the email is located in several data extensions.

What feature should be used to merge the data into a single data extension to improve sending?
A. Data Filter
B. SQL Query Activity
C. Profile Managment
D. File Trigger

Answer 72

B. SQL Query Activity

Question 73

A marketer is designing email for mobile devices.

Which three design best practices would the marketer use?
Choose 3 answers:
A. Stack the content in a single column.
B. Keep cop simple and direct.
C. Design with the most important content at the top.
D. Cut Content to make the message fit above the fold.
E. Use image-based text for hero graphics

Answer 73

A. Stack the content in a single column.
B. Keep cop simple and direct.
C. Design with the most important content at the top.

Question 74

A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.

How should the data be updated?
A. A scheduled automation to import a file containing all of their subscribers.
B. A file drop automation to execute an import every time a record is updated or added.
C. A scheduled automation to occur every 15 minutes to ensure the data is current.
D. A scheduled automation to import a nightly file of updated or changed records.

Answer 74

B. A file drop automation to execute an import every time a record is updated or added.

Question 75

A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university’s marketing team wants to see the results of the email campaign.

Which two items of information and data about the performance of an individual send could be exported from Tracking in Email Studio?
Choose 2 answers:
A. Number of clicks from mobile devices.
B. Performance data on the Overview tab.
C. Images showing how the email rendered on different devices.
D. Subscribers who click on a specific link

Answer 75

B. Performance data on the Overview tab.
D. Subscribers who click on a specific link

Question 76

A marketer at Northern Trail Ourtfitters is tasked with growing their email subscriber audience.

Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
Choose 3 answers:
A. Ask for detailed demographic information.
B. Tell customers why they want to receive the emails.
C. Set expectations on send frequency and schedule.
D. Automatically opt-in all new customers.
E. Use explicit opt-in for any new web sign-ups.

Answer 76

B. Tell customers why they want to receive the emails.
C. Set expectations on send frequency and schedule.
E. Use explicit opt-in for any new web sign-ups.

Question 78

Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?

Choose 2 answers:
A. Optimize the way content is stored with a naming convention.
B. Import all content up front, rather than piece by piece.
C. Plan for content to be used cross-channel, eliminating duplicates.
D. Create folders for each type of uploaded content.

Answer 78

A. Optimize the way content is stored with a naming convention.
C. Plan for content to be used cross-channel, eliminating duplicates.

Question 79

Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.

What are three benefits of using Journey Builder?
Choose 3 answers:
A. Criteria Setting to segment contacts based on behavior using SQL.
B. Updating or creating Salesforce CRM objects or records.
C. A/B/N testing as part of the workflow to conduct timing and creative tests.
D. Extracting data from an Audience data extension for analysis.
E. Goal setting to have the system listen to see if users met the goal.

Answer 79

B. Updating or creating Salesforce CRM objects or records.
C. A/B/N testing as part of the workflow to conduct timing and creative tests.
E. Goal setting to have the system listen to see if users met the goal.

Question 80

A marketer created dynamic content for an upcoming campaign that renders unique content based on subscriber attributes. The marketer would like to preview how each email will render for a given list of subscribers.

How should the marketer proceed?
A. Create a user-initiated email to send to the list of subscribers.
B. Using the Subscriber Preview tool, cycle through the list of subscribers.
C. Use the Test send tool to trigger copies of the email.
D. Select the “Preview” tab within the Contact Builder tool.

Answer 80

B. Using the Subscriber Preview tool, cycle through the list of subscribers.

Question 81

A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either on or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.

Which two tools could be used to segment the data?
Choose 2 answers:
A. Filters
B. SQL Query Activity
C. Data Extract Activity
D. Send Definition

Answer 81

A. Filters
B. SQL Query Activity

Question 82

A marketing team is using two systems to send emails. The team wants to maintain unsubscribe information between both of the systems. To remain compliant, they would like to update Marketing Cloud subscription status weekly based on unsubscribes from the other system.

Which solution should they use to maintain subscriber status?
A. Create an automation triggered on unsubscribes from the other system.
B. Import unsubscribes into a data extension, then update status with a query.
C. Create a suppression workflow for the unsubscribed accounts.
D. Import unsubscribes with the appropriate status into All Subscribers.

Answer 82

D. Import unsubscribes with the appropriate status into All Subscribers.

Question 83

A customer has a Send Log they are using to track the email address that were sent to, data and time or the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 10 days of data in their Send Log and then archives the data into another data extension that holds data for one year.

Which activity should be used to run the backup automatically?
A. Import File
B. Filter
C. Data Extract
D. SQL Query

Answer 83

B. Filter

Question 84

Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website, they are concerned about the new initiative’s campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate Sites’s email sending.

What feature would be used to specify which IP address is used for retail vs. corporate.
A. Send Classification
B. Delivery Profile
C. Sender Profile.
D. Send Definition

Answer 84

B. Delivery Profile

Question 85

Northern Trail Outfitters wants to send monthly birthday coupons to their subscribers.

What feature would allow for easy segmentation?
A. Data Filters
B. Measures
C. Query Activities
D. AMPscript

Answer 85

A. Data Filters

Question 86

Northern Trail Outfitters wants to use something other than an email address to identify subscribers.

What functionality could accommodate this?
A. System Preferences
B. Primary Key
C. Subscriber Attributes
D. Subscriber Key

Answer 86

D. Subscriber Key

Question 87

Northern Traill Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includes fields for Email Address, First Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member.

Which field on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relationships with the Loyalty Member Profile Data extension?
A. Loyalty Member ID
B. Loyalty Member Status
C. Full Name
D. Email Address

Answer 87

A. Loyalty Member ID