Marketing Cloud Admin Exam Flashcards
How do you ensure you keep EMEA subscriber data as unavailable to AMER teams?
separate regions into business units and apply subscriber filters
How do you setup 5 business units to use 1 SFTP directory?
All child business units should have an individual SFTP user
How does a MC admin ensure sensitive information needed for email sense is not imported and stored in MC?
Tokenized sending
How do you ensure access to users when installing query studio for marketing cloud?
License all appropriate users within the installed package
What 2 terms need to be on your website to use Einstein recommendations during checkout?
collect code and recommendation code
Why would a DE not be showing when scheduling an email?
Not marked as sendable
Should you disable or deactivate a user while they’re out on leave?
Disable
When sending a promo email to 1 million subscribers what data structure should be used?
Data extension
Where will decrypted data from a file transfer activity be when being used to import into a data extension from the SFTP?
Safehouse
What functionality allows MC admins to append UTM variable strings to links in emails?
Web analytics connector
In the situation where a brand uses data extensions for all email audiences, a customer keeps receiving emails after unsubscribing. The MC admin has deleted them from the necessary data extensions. Why would this be happening?
Incorrect data retention settings in the data extenstion
What are 3 considerations that should be considered before setting up distributed marketing?
- default options can be set for the email greeting
- messages can be sent to contacts, leads, and person accounts
- The DM administrator profile is required to access distributed marketing
In a data extensions, which two fields need minimal consideration of size/scalability?
decimal and boolean
Before using goals in journey builder, what 3 considerations should be made?
- Contacts are evaluated against a goal after wait activity
- Goals can act as exit criteria
- Goals are created to evaluate journey performance
What would make a SMS keyword unavailable to a business unit?
Being used by another BU
A MC admin is configuring a data model for the first time. Journey builder will be used to send messages to customers based on orders or no orders. There are 2 existing data models:
customers - Email address, name
Orders - Info about orders, unique ID
What two ways should they configure data designer to use in journey builder?
- Link orders DE to customer DE using 1-to-many relationship
- Lind the customer de to the data model using customer ID
What feature could a company enable to prevent unauthorized API access to their marketing cloud account?
IP whitelisting
What is an audit trail?
It allows security admin users to view MC access and activity records. View audit trail records through automation studio data extracts or REST API extracts.
What is a preference attribute?
A piece of info pertaining to how a subscriber would like to receive email. These are yes or no choices.
What is a profile attribute?
A piece of info about a subscriber that is stored in their profile (i.e. bday, email address, etc.)
What is the safehouse?
Where MC stores decrypted and unzipped files for a short period of time
What are CAN-SPAM requirements of a commercial email?
- Accurate ID of sender in header
- SL accurately portrays email content
- Identify as an advertisement unless you have subscriber opt-in
- Physical mailing address
- Opt-out: Can’t require login or make them visit more than 1 page
- Process unsubscribes in 10 days and be able to use unsubscribe link 30 days post send
What is interaction studio?
Allows for omni-channel next best action and using real time insights within customer journeys
A company wants a business analyst to import contact lists. The analyst has the MC channel manager and MC viewer permissions. They log in but can’t import. What update to the user would correct this?
Removing viewer permissions
What is CAN-SPAM?
It’s the US Federal Standards for the sending of email messages act. It requires commercial emails with primarily commercial content meets a certain set of criteria.
How can a MC admin synch contacts from sales cloud, where not all contacts will be sent an email, by synched for only specific contacts?
Filter records on a boolean field
Where to find details for hard bounces that can be used as a suppression list?
Query on bounce data view
How can you email a monthly statement to separate people without this statement being publicly accessible?
Purchasing distributed sending as a solution
What two reports available in the discover reporting tool can help drive mobile strategy?
Email sending performance report and email performance by device
