Marketing Cloud Admin Exam

Question 1

How do you ensure you keep EMEA subscriber data as unavailable to AMER teams?

Answer 1

separate regions into business units and apply subscriber filters

Question 2

How do you setup 5 business units to use 1 SFTP directory?

Answer 2

All child business units should have an individual SFTP user

Question 3

How does a MC admin ensure sensitive information needed for email sense is not imported and stored in MC?

Answer 3

Tokenized sending

Question 4

How do you ensure access to users when installing query studio for marketing cloud?

Answer 4

License all appropriate users within the installed package

Question 5

What 2 terms need to be on your website to use Einstein recommendations during checkout?

Answer 5

collect code and recommendation code

Question 6

Why would a DE not be showing when scheduling an email?

Answer 6

Not marked as sendable

Question 7

Should you disable or deactivate a user while they’re out on leave?

Answer 7

Disable

Question 8

When sending a promo email to 1 million subscribers what data structure should be used?

Answer 8

Data extension

Question 9

Where will decrypted data from a file transfer activity be when being used to import into a data extension from the SFTP?

Answer 9

Safehouse

Question 10

What functionality allows MC admins to append UTM variable strings to links in emails?

Answer 10

Web analytics connector

Question 11

In the situation where a brand uses data extensions for all email audiences, a customer keeps receiving emails after unsubscribing. The MC admin has deleted them from the necessary data extensions. Why would this be happening?

Answer 11

Incorrect data retention settings in the data extenstion

Question 12

What are 3 considerations that should be considered before setting up distributed marketing?

Answer 12

1. default options can be set for the email greeting
2. messages can be sent to contacts, leads, and person accounts
3. The DM administrator profile is required to access distributed marketing

Question 13

In a data extensions, which two fields need minimal consideration of size/scalability?

Answer 13

decimal and boolean

Question 14

Before using goals in journey builder, what 3 considerations should be made?

Answer 14

1. Contacts are evaluated against a goal after wait activity
2. Goals can act as exit criteria
3. Goals are created to evaluate journey performance

Question 15

What would make a SMS keyword unavailable to a business unit?

Answer 15

Being used by another BU

Question 16

A MC admin is configuring a data model for the first time. Journey builder will be used to send messages to customers based on orders or no orders. There are 2 existing data models:
customers - Email address, name
Orders - Info about orders, unique ID
What two ways should they configure data designer to use in journey builder?

Answer 16

1. Link orders DE to customer DE using 1-to-many relationship
2. Lind the customer de to the data model using customer ID

Question 17

What feature could a company enable to prevent unauthorized API access to their marketing cloud account?

Answer 17

IP whitelisting

Question 18

What is an audit trail?

Answer 18

It allows security admin users to view MC access and activity records. View audit trail records through automation studio data extracts or REST API extracts.

Question 19

What is a preference attribute?

Answer 19

A piece of info pertaining to how a subscriber would like to receive email. These are yes or no choices.

Question 20

What is a profile attribute?

Answer 20

A piece of info about a subscriber that is stored in their profile (i.e. bday, email address, etc.)

Question 21

What is the safehouse?

Answer 21

Where MC stores decrypted and unzipped files for a short period of time

Question 22

What are CAN-SPAM requirements of a commercial email?

Answer 22

1. Accurate ID of sender in header
2. SL accurately portrays email content
3. Identify as an advertisement unless you have subscriber opt-in
4. Physical mailing address
5. Opt-out: Can’t require login or make them visit more than 1 page
6. Process unsubscribes in 10 days and be able to use unsubscribe link 30 days post send

Question 23

What is interaction studio?

Answer 23

Allows for omni-channel next best action and using real time insights within customer journeys

Question 24

A company wants a business analyst to import contact lists. The analyst has the MC channel manager and MC viewer permissions. They log in but can’t import. What update to the user would correct this?

Answer 24

Removing viewer permissions

Question 25

What is CAN-SPAM?

Answer 25

It’s the US Federal Standards for the sending of email messages act. It requires commercial emails with primarily commercial content meets a certain set of criteria.

Question 26

How can a MC admin synch contacts from sales cloud, where not all contacts will be sent an email, by synched for only specific contacts?

Answer 26

Filter records on a boolean field

Question 27

Where to find details for hard bounces that can be used as a suppression list?

Answer 27

Query on bounce data view

Question 28

How can you email a monthly statement to separate people without this statement being publicly accessible?

Answer 28

Purchasing distributed sending as a solution

Question 29

What two reports available in the discover reporting tool can help drive mobile strategy?

Answer 29

Email sending performance report and email performance by device