Marketing Cards Flashcards
An article in a newspaper explains that a new business is about to open
Promotion
A business analyzes what competitors are charging for products
Pricing
A consumer answers survey questions after tasting a new food product
Marketing Information Management
A manufacturer determines which retailer will offer its products
channel management
a quick-serve restaurant adds pancakes to its breakfast menu
Product & Service Management
A company creates its marketing budget for the next fiscal year
Market Planning
A department store marks up cookware by 20 percent over cost
Pricing
A retailer offers customers products they want
Selling
A business decides to use billboards rather than radio commercials
Promotion
A company decides to distribute its products directly to the ultimate consumer
Channel Management
An electronic store predicts how many tv’s it will sell
Market planning
A sporting goods store decides to carry a line of tennis rackets
Product & Service Management
Business research what type of products the competition is competition is offering
Marketing information management
A bookstore connects with customers using an online catalog and ordering system
Selling
a manufacturer analyzes different market segments
Marketing Information management
