Marketing Cards Flashcards
An article in a newspaper explains that a new business is about to open
Promotion
A business analyzes what competitors are charging for products
Pricing
A consumer answers survey questions after tasting a new food product
Marketing Information Management
A manufacturer determines which retailer will offer its products
channel management
a quick-serve restaurant adds pancakes to its breakfast menu
Product & Service Management
A company creates its marketing budget for the next fiscal year
Market Planning
A department store marks up cookware by 20 percent over cost
Pricing
A retailer offers customers products they want
Selling
A business decides to use billboards rather than radio commercials
Promotion
A company decides to distribute its products directly to the ultimate consumer
Channel Management
An electronic store predicts how many tv’s it will sell
Market planning
A sporting goods store decides to carry a line of tennis rackets
Product & Service Management
Business research what type of products the competition is competition is offering
Marketing information management
A bookstore connects with customers using an online catalog and ordering system
Selling
a manufacturer analyzes different market segments
Marketing Information management
Market Planning
create strategies to attract customers to a business
Product & Service Management
obtaining, developing, maintaining, and improving a products or service mix in response to market opportunities
Marketing Information Management
gathering, accessing, synthesizing, evaluating, and disseminating information
Pricing
determining and adjusting prices to maximize return and meet customer’s perception of value
Channel Management
identifying, selecting, monitoring, and evaluating sales channels
Promotion
communicate information about goods, services, images, and ideas
Selling
determining clients needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities
