marketing and demand Flashcards
what too stages make up hybrid seed production
breeding stage ……developing the parent lines
then… seed production of ineterplanting the parent lines
macro trends in products
demand for orgonic products
increased consumer intrest in the origin of th eproducts with an emphasis on local
food safety
ethics;
what has breeding fro tomatoes resulted in
uniform fruit
intensive uniform skin
strong flavour
thin skin
acid/sugar balance
soft/tender texture
end user breeding has resulted in
increased per capita vegetable/fruit consumption
benefits to the overall horticulture industry
improving the popularity of vegatables and fruits
organic produce
grower driven objectives for breeding
good yeild, disease and pest resistance, uniformity, abiotic stress resistance, good storage
consumer driven breeding objectives
quality, appearance, shelf life, taste, nutritional value