Marketing And Advertising Flashcards by Laure Blais

Q

Publicité, annonce

A

An ad/advert/advertising

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Q

Faire de la publicité pour un produit

A

To advertise a product

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Q

Agence de publicité

A

An advertising agency

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Q

Espace publicitaire

A

Advertising space

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Q

Faire de la publicité pour Michelin

A

To have the Michelin account

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Q

Insérer une annonce/publicité dans le journal

A

To insert/place an add in the paper

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Q

Petites annonces

A

Classified ad

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Q

Spot publicitaire

A

A commercial

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Q

Étude en faisabilité

A

A feasibility study

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Q

Brochure/dépliant

A

A brochure/folder

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Q

Prospectus

A

A flyer/Handbill

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Q

Dépliant/brochure

A

A leaflet

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Q

Mener une campagne de publicité

A

To run an advertising campaign

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Q

Public cible

A

A target audience

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Q

Cibler

A

To target

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Q

Commercialiser

A

To market

Q

Lancer

A

To launch

Q

Sortir/lancer un nouveau modèle

A

To release a new model

Q

Reconnaissance de marque

A

Brand recognition

Q

Fidélité à une marque

A

Brand loyalty

Q

Notoriété de marque

A

Brand awareness

Q

Publicité pour faire connaître quelque chose

A

Publicity

Q

Devenir un leader du/sur le marché

A

To become the market leader

Q

Réaliser une étude de marché

A

To carry out/do a market survey/study

Faire une étude de marché

To do some market research

Un créneau, une niche

A niche

Gamme de produits

Product range

Clients potentiels

A potential customer

Donner, distribuer ( des échantillons gratuits)

To give away (free samples)

Concurrence

Competition

Concurrencer quelqu’un

To compete with somebody

Concurrent

A competitor

Concurrentiel

Competitive