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Work and Business > Marketing and Advertising > Flashcards

Marketing and Advertising Flashcards

1
Q

une publicité

A

an advertisement

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2
Q

accrocheur

A

catchy, eye-catching

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3
Q

alléchant

A

enticing, alluring

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4
Q

attirant

A

appealing

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5
Q

attirant, attractif

A

attractive

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6
Q

bas de gamme

A

downscale

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7
Q

choquant

A

shocking

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8
Q

convaincant, persuasif

A

convincing

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9
Q

créatif

A

creative

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10
Q

défectueux

A

faulty

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11
Q

des droits d’auteurs

A

copyright

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12
Q

des marges

A

a margin

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13
Q

des produits

A

goods

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14
Q

des soldes

A

a sale

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15
Q

des soldes / des ventes

A

sales

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16
Q

disponible

A

available

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17
Q

divertissant

A

entertaining

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18
Q

en gros

A

in bulk

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19
Q

étude de marché

A

a market research

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20
Q

habile, rusé

A

cunning

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21
Q

haut de gamme

A

upscale, upmarket

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22
Q

imaginatif

A

imaginative

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23
Q

inventif

A

inventive

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24
Q

l’argumentaire, le texte de présentation, l’accroche

A

the blurb

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25
Q

l’emballage, le conditionnement

A

packaging

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26
Q

L’étude de marché

A

Market research

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27
Q

l’image de marque

A

the brand image

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28
Q

l’offre et la demande

A

supply and demand

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29
Q

la demande

A

demand

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30
Q

la disponibilité

A

availability

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31
Q

la fidélité

A

loyalty

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32
Q

la fidélité du client

A

customer loyalty

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33
Q

la marchandise

A

goods, merchandise

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34
Q

la poudre aux yeux

A

eyewash

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35
Q

la promotion

A

promotion

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36
Q

la publicité

A

advertising, publicity

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37
Q

la publicité comparative

A

comparative advertising

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38
Q

la publicité mensongère

A

deceptive, misleading advertising

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39
Q

la publicité sur le lieu de vente

A

point of sale advertising

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40
Q

le battage publicitaire

A

the hype

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41
Q

le courrier publicitaire

A

junk mail

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42
Q

Le marketing direct

A

direct marketing

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43
Q

le niveau de l’oeil

A

eye level

44
Q

le parrainage, le mécénat

A

sponsorship

45
Q

le placement de produits

A

product placement

46
Q

le pouvoir d’achat

A

buying/spending power

47
Q

le produit

A

the product

48
Q

le profil du consommateur

A

the consumer profile

49
Q

le publipostage

A

mail shot

50
Q

les moyens de distribution

A

distribution channels

51
Q

les produits de marque

A

branded goods

52
Q

les stratégies publicitaires

A

advertisers’ strategies

53
Q

les supports publicitaires

A

advertising media

54
Q

luxueux, de luxe

A

luxury

55
Q

novateur

A

innovative

56
Q

omniprésent

A

ubiquitous

57
Q

promotionnel

A

promotional

58
Q

provocateur

A

provocative

59
Q

répétitif

A

repetitive

60
Q

sans pub

A

Ad-free, commercial-free

61
Q

scandaleux

A

outrageous

62
Q

subliminal

A

subliminal

63
Q

trompeur

A

deceptive, misleading

64
Q

un achat en ligne

A

an online purchase

65
Q

un achat impulsif

A

an impulse buying

66
Q

un acheté, un gratuit

A

buy one get one free

67
Q

un appel d’offre

A

a tender, a call for tender

68
Q

un article

A

an item

69
Q

Un assistant marketing

A

a marketing assistant

70
Q

un autocollant

A

a sticker

71
Q

un avantage de coût

A

a cost advantage

72
Q

un avantage produit

A

a product advantage

73
Q

un bien de consommation à rotation rapide

A

a fast-moving consumer goods

74
Q

un bon d’achat, un coupon

A

a voucher

75
Q

un bon de réduction

A

a coupon

76
Q

un cadeau

A

a gift

77
Q

un catalogue

A

a catalogue

78
Q

un centre commercial

A

a mall

79
Q

un client

A

a customer

80
Q

un concurrent

A

a competitor

81
Q

un coup marketing

A

a marketing stunt/move

82
Q

un coût

A

a cost

83
Q

un créneau

A

a niche, a gap

84
Q

un cycle de vie

A

a life cycle

85
Q

un défaut

A

a fault

86
Q

un dépliant

A

a folder

87
Q

un directeur marketing

A

a marketing director

88
Q

un échantillon

A

a sample

89
Q

un échantillon représentatif

A

a cross section

90
Q

un échantillonnage

A

a sampling

91
Q

un emballage

A

a packaging

92
Q

un emplacement

A

a location

93
Q

un espace publicitaire

A

an advertising space

94
Q

un étalage

A

a display

95
Q

un foyer

A

a household

96
Q

un intermédiaire

A

a middleman

97
Q

un invendu

A

An unsold

98
Q

un jeu de mots

A

a pun

99
Q

un journal gratuit

A

a give-away paper

100
Q

un lancement

A

a launch

101
Q

un leader sur le marché

A

a market leader

102
Q

un magasin

A

an outlet

103
Q

un marché

A

a market

104
Q

un marché cible

A

a target market

105
Q

un marketing opérationnel

A

operational marketing

106
Q

un matraquage publicitaire

A

an advertising blitz

107
Q

un nouveau concurrent

A

a challenger

Work and Business (10 decks)

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