Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Work and Business > Marketing and Advertising > Flashcards

Marketing and Advertising Flashcards

1
Q

une publicité

A

an advertisement

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

accrocheur

A

catchy, eye-catching

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

alléchant

A

enticing, alluring

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

attirant

A

appealing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

attirant, attractif

A

attractive

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

bas de gamme

A

downscale

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

choquant

A

shocking

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

convaincant, persuasif

A

convincing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

créatif

A

creative

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

défectueux

A

faulty

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

des droits d’auteurs

A

copyright

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

des marges

A

a margin

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

des produits

A

goods

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

des soldes, des ventes

A

sales

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

disponible

A

available

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

divertissant

A

entertaining

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

en gros

A

in bulk

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

étude de marché

A

a market research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

habile, rusé

A

cunning

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

haut de gamme

A

upscale, upmarket

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

imaginatif

A

imaginative

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

inventif

A

inventive

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

l’argumentaire, le texte de présentation, l’accroche

A

the blurb

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

l’emballage, le conditionnement

A

packaging

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

L’étude de marché

A

Market research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

l’image de marque

A

the brand image

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

l’offre et la demande

A

supply and demand

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

la demande

A

demand

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
29
Q

la disponibilité

A

availability

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
30
Q

la fidélité

A

loyalty

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
31
Q

la fidélité du client

A

customer loyalty

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
32
Q

la marchandise

A

goods, merchandise

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
33
Q

la poudre aux yeux

A

eyewash

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
34
Q

la promotion

A

promotion

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
35
Q

la publicité

A

advertising, publicity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
36
Q

la publicité comparative

A

comparative advertising

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
37
Q

la publicité mensongère

A

deceptive, misleading advertising

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
38
Q

la publicité sur le lieu de vente

A

point of sale advertising

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
39
Q

le battage publicitaire

A

the hype

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
40
Q

le courrier publicitaire

A

junk mail

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
41
Q

Le marketing direct

A

direct marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
42
Q

le niveau de l’oeil

A

eye level

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
43
Q

le parrainage, le mécénat

A

sponsorship

44
Q

le placement de produits

A

product placement

45
Q

le pouvoir d’achat

A

buying / spending power

46
Q

le produit

A

the product

47
Q

le profil du consommateur

A

the consumer profile

48
Q

le publipostage

A

mail shot

49
Q

les moyens de distribution

A

distribution channels

50
Q

les produits de marque

A

branded goods

51
Q

les stratégies publicitaires

A

advertisers’ strategies

52
Q

les supports publicitaires

A

advertising media

53
Q

luxueux, de luxe

A

luxury

54
Q

novateur

A

innovative

55
Q

omniprésent

A

ubiquitous

56
Q

promotionnel

A

promotional

57
Q

provocateur

A

provocative

58
Q

répétitif

A

repetitive

59
Q

sans pub

A

Ad-free, commercial-free

60
Q

scandaleux

A

outrageous

61
Q

subliminal

A

subliminal

62
Q

trompeur

A

deceptive, misleading

63
Q

un achat en ligne

A

an online purchase

64
Q

un achat impulsif

A

an impulse buying

65
Q

un acheté, un gratuit

A

buy one get one free

66
Q

un appel d’offre

A

a tender, a call for tender

67
Q

un article

A

an item

68
Q

Un assistant marketing

A

a marketing assistant

69
Q

un autocollant

A

a sticker

70
Q

un avantage de coût

A

a cost advantage

71
Q

un avantage produit

A

a product advantage

72
Q

un bien de consommation à rotation rapide

A

a fast-moving consumer goods

73
Q

un bon d’achat, un coupon

A

a voucher

74
Q

un bon de réduction

A

a coupon

75
Q

un cadeau

A

a gift

76
Q

un catalogue

A

a catalogue

77
Q

un centre commercial

A

a mall

78
Q

un client

A

a customer

79
Q

un concurrent

A

a competitor

80
Q

un coup marketing

A

a marketing stunt / move

81
Q

un coût

A

a cost

82
Q

un créneau

A

a niche, a gap

83
Q

un cycle de vie

A

a life cycle

84
Q

un défaut

A

a fault

85
Q

un dépliant

A

a folder

86
Q

un directeur marketing

A

a marketing director

87
Q

un échantillon

A

a sample

88
Q

un échantillon représentatif

A

a cross section

89
Q

un échantillonnage

A

a sampling

90
Q

un emballage

A

a packaging

91
Q

un emplacement

A

a location

92
Q

un espace publicitaire

A

an advertising space

93
Q

un étalage

A

a display

94
Q

un foyer

A

a household

95
Q

un intermédiaire

A

a middleman

96
Q

un invendu

A

An unsold

97
Q

un jeu de mots

A

a pun

98
Q

un journal gratuit

A

a give-away paper

99
Q

un lancement

A

a launch

100
Q

un leader sur le marché

A

a market leader

101
Q

un magasin

A

an outlet

102
Q

un marché

A

a market

103
Q

un marché cible

A

a target market

104
Q

un marketing opérationnel

A

operational marketing

105
Q

un matraquage publicitaire

A

an advertising blitz

106
Q

un nouveau concurrent

A

a challenger

Work and Business (10 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions