Marketing and advertising Flashcards by Adelwale Mobutu | Brainscape

Q

Ad, advert, advertisement

A

Publicité

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Q

Adman

A

Publicitaire

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Q

Advertising Campaign

A

Campagne de publicité

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Q

Age group

A

Tranche d’âge

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Q

Awareness Campaign

A

Campagne de sensibilisation

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Q

Assessment

A

Bilan

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Q

Assets

A

actif / avoir

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Q

Branch out

A

diversifier ses activités

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Q

Budget appropriations

A

affectations budgétaires

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Q

By-laws

A

règlements administratifs / arrêts

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Q

Brand image

A

Image de la marque

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Q

Buying habit

A

habitude d’achat

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Q

Capital gain

A

Plus-value

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Q

Commercial

A

Publicité à la télé

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Q

Consumer

A

consommateur

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Q

Consumer behaviour

A

comportement du consommateur

Q

Consumer society

A

Société de consommation

Q

Corporate earnings

A

bénéfices des sociétés

Q

Credit rating

A

indice de solvabilité

Q

Court customers

A

Choyer les clients

Q

Customers

A

clients

Q

Deceptive advertising

A

Publicité mensongère

Q

(To) Entice

A

Séduire

Q

Headquarters

A

siège social

Q

Incorporated

A

immatriculé / enregistré

Q

(To) Induce to buy

A

Inciter l’achat

Q

Mass consumption

A

Consommation de masse

Q

(To) Mislead the consumer

A

tromper le consommateur

Q

(To) Outsource

A

délocaliser

Q

Perks

A

avantages en nature

Q

Quality price-ratio

A

Rapport qualité prix

Q

(To) Purchase

A

acheter

Q

Retailer

A

Détaillant

Q

(To) Sell off

A

Brader

Q

Supplier

A

Fournisseur

Q

Supply and demand

A

Offre et la demande

Q

Wharehouse

A

entrepôt

Q

To assess

A

Faire le bilan de

Q

To have a stake in

A

Avoir un intérêt dans